Company Overview

Franchise Business Review (FBR) is a privately-held market research and consulting firm specializing in the franchise sector. The company provides objective, data-driven insights to help franchise brands improve franchisee and employee satisfaction, operational performance, and system growth—fundamentals that are key to sustainable franchise success.

Services Offered

• Independent franchisee satisfaction surveys, benchmarking, and performance analytics
• Employee engagement research and surveys tailored to franchise environments
• Franchise system validation services for recruitment, sales, and brand reputation
• Lead generation opportunities through branded rankings, content marketing, and industry awards

Value Proposition

• Industry Specialization: 100% focused on the franchise industry, serving all sectors including QSR, retail, home services, and others.
• Key Benefits:
  • Provides actionable, third-party data to benchmark and improve franchise system health and satisfaction.
  • Enhances franchise recruitment, validation, and lead quality by leveraging impartial survey results and national rankings.
  • Supports leadership with insights to drive profitability, retention, and operational performance.
• Franchise Expertise: Cited by over 1,100 franchise brands since 2005, FBR’s reports and awards (e.g., Top 200 Franchises) are widely used by franchise systems for benchmarking and promotion; executive leadership is highly active with the International Franchise Association and known for franchise research thought leadership.