Abdallah Abu-Sheikh

Co-founder and CEO, Astra Tech

Abdallah Abu-Sheikh is one of the top serial entrepreneurs in the MENA region. He is globally renowned for launching ground-breaking futureready platforms centered on sustainability, mobility, and digitalization, led by unconventional strategies and strong business ethics. As the co-founder and CEO of Astra Tech, a UAE-based technology investment and development group, Abdallah is spearheading the launch of a revolutionary new app-based ultra platform, which will bring together select consumer technologies, products, and services, and is specifically designed to address the “platform fatigue” many users are experiencing today. Another of his highly successful projects is Rizek, a localized digital marketplace launched in 2020, which was later acquired by Astra Tech in 2022. Rizek aims to meet the lifestyle needs of UAE residents through verified service providers. Abdallah also leads Barq, a first-of-its-kind tech-driven network of electric vehicles built to serve the MENA region’s last mile delivery sector. As the co-founder and CEO of Barq, he heads a team that offers groundbreaking solutions to address the transport industry’s much-needed demand for efficiency, comfort, and rider safety. 


Growth Strategies

Move Over, Super Apps: The MEA Needs Ultra Platforms That Have User Experience At Their Centers

Businesses are jumping from one offering to the next, chasing the idea that they can force their users into a profitable unit economic behavior, which, as a concept, is bound for failure if the fundamentals are flawed in the first place.

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