James Pass, Managing Director and Creative Principle, JPd
James Pass is an entrepreneur, international brand consultant and accomplished graphic designer, with 20 years of global branding experience. Since relocating to Dubai in the 1990s, he’s worked with many international branding agencies, including Fitch and Landor Associates, developing a reputation as a leading creative force in the business world. In late 2012, James noticed a shortage of branding services for entrepreneurs and startups in the MENA region. The market was saturated by large design agencies with a predominantly corporate focus, which lacked the commercial sensitivity required for a bourgeoning business. In a bid to fill this gap, and enable start-up companies to build brands from scratch, JPd was born.
Cashing In On Pokémon Go: Six Ways MENA Brands Can Benefit From The Viral Game Taking Over The World
Companies that will be first to find a way to capitalize on the game's concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.
Nobody said starting and running a business would be easy and whether you're a new startup or an established SME, this rings true especially when it comes to branding, marketing and PR strategies.