Chief Marketing Officer, Bayt.com
Lama Ataya heads the Marketing department at Bayt.com and within that role is also responsible for communications, content, community experience, and corporate social responsibility.
In any work environment, we frequently communicate, coordinate, collaborate, and correspond with other professionals. No job is truly isolated.
It comes to many as striking that aspiring entrepreneurs are on the rise across the MENA region and are taking more steps and exerting more effort to join the force of the self-employed.
Of all the goals we set in life, being successful is probably the one that stands out the most. But what is it that makes some people more successful than others?
Today's professionals want more. They expect their employers to invest in their growth and development and are hungry for skills acquisition and training, a thriving culture, rewards and recognition, and life beyond work.
For years, employers in the Middle East have reported a sizable gap between the talent they need to keep their companies growing and the talent they can actually find.
There are many good reasons for tackling female workforce participation as a matter of priority in the MENA. The potential economic benefit of increased women's employment is striking.