Roshni Khemlani Mehta

Founder, Izaak Azanei and Little IA

After graduating from The London School of Economics in 2009, with a BSc Hons in Economics and Government, Roshni Khemlani Mehta embarked on a career within private wealth management, working with several family offices on the investment team covering hedge funds, private equity funds and direct assets. Having extensively covered the consumer goods market, in 2014, she took the decision to start her own entrepreneurial journey within the retail space alongside her two sisters. She founded Izaak Azanei, a contemporary womenswear brand with a niche focus on elevated knitwear. The brand garnered traction amongst retailers, and is currently housed in some of the world’s most desirable retail locations including Bergdorf Goodman, Harrods, Saks Fifth Avenue, and Harvey Nichols, among others. In March 2021, Roshni launched a spin-off company, Little IA, an e-commerce children’s brand specialized in personalized baby gifts and keepsakes, aimed to make children’s gifting quicker and more seamless for today’s busy customer, whilst being unique, special and crafted out of quality organic materials. Having moved from London in 2015, Roshni now resides in Dubai with her husband and three children. She is an avid reader, an angel investor, and has a great passion towards social impact with regards to children. 


Growth Strategies

Six Tactics That Enabled A Business With An Investment Of US$15,000 To Secure Over $1 Million In Revenue In Three Years' Time

Within three years post launch, Izaak Azanei crossed the US$1 million revenue mark, becoming profitable after year one, while still being fully self-funded, without a single external investor.

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