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Gateway To Global Success: How Artificial Intelligence And Innovation Are Empowering SMEs In The UAE In the context of the UAE's strategic economic goals, SMEs have a significant opportunity to harness AI technologies.

By Karim Benkirane

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The UAE is currently undergoing a technological renaissance driven by artificial intelligence (AI) and a resolute focus on innovation. By 2030, AI is expected to boost the UAE's gross domestic product (GDP) by 14% (as per a report by global assurance, tax, and business consulting services provider PwC)- which will amount to a significant contribution of AED352.5 billion. In another report by the UAE's Ministry of Economy, it is estimated that AI could help increase the UAE's GDP by 35% by the year 2031.

All of this has been a showcase of the pivotal role the technology is set to play in the nation's economic growth. And at the forefront of this transformation are the nation's small and medium enterprises (SMEs), who are harnessing the power of AI to not only compete but thrive on a global stage. In a reflection of its commitment to bolstering the entrepreneurial ecosystem and diversifying the economy, the UAE government has also set an ambitious target of becoming home to one million SMEs by the year 2030.

In the context of the UAE's strategic economic goals, SMEs have a significant opportunity to harness AI technologies. This technological leverage is part of the government's broader plan to transform the economic landscape- indeed, in April 2022, it launched the 'UAE Digital Economy Strategy with the aim of making digital services account for 20% of the non-oil GDP within the next 10 years (i.e. by 2032).

Such measures, as well as the anticipated increase in GDP through AI thus underscores the considerable potential for SMEs to drive innovation, productivity, and growth.

AI: The Engine Driving SME Growth

Gone are the days when cutting-edge technology was the exclusive domain of behemoth corporations. AI has democratized innovation, enabling SMEs to punch well above their weight. With the agility to adopt and adapt, these enterprises are leveraging AI across various facets of business operations- from automating customer service to enhancing marketing strategies with personalized messages as well as predictive analytics.

AI-driven tools provide insights into customer behaviours, streamline inventory management, and bolster financial oversight. Importantly, these innovations afford SMEs the luxury of scaling efficiently and seizing a competitive edge by rapidly responding to market dynamics.

For SMEs venturing into the AI landscape, the mantra is to start modestly. Initiatives that directly address specific needs can gradually evolve, building confidence and competence. Events such as Expand North Star, an annual Dubai-based global startup event (set to run from October 13-16 this year), have been instrumental in bridging the gap by offering SMEs a platform to connect with experts and explore AI solutions tailored to their unique challenges.

With e-commerce ascending, AI's role also extends into creative realms like web development, thereby ensuring that businesses remain relevant and accessible in the digital marketplace.

The UAE's SME Ambitions: Small Steps To Giant Leaps

The UAE's economic climate offers fertile ground for SMEs with global ambitions. A commendable commitment from the UAE government, including a significant investment plan in Dubai, underscores its dedication to SME growth. These efforts are bearing fruit, with a noteworthy percentage of SMEs in Dubai extending their services globally, contributing substantially to the national GDP, and bolstering the UAE's position as a non-oil export titan.

As SMEs aspire for global reach, the importance of professional communication cannot be overstated. The adoption of business-specific communication tools enhances privacy, builds brand credibility, and facilitates efficient operations- elements crucial for success on the international stage.

The UAE's narrative is additionally enriched by its burgeoning status as a crucible of financial innovation. Celebrating the emergence of tech unicorns, the region demonstrates its prowess in nurturing ventures that scale staggering valuations, championed by a vibrant support system and strategic partnerships.

The key to such success however, lies in identifying and addressing market voids, fostering a collaborative ecosystem, and articulating a compelling vision to attract investment. The representation of women in the fields of AI and cloud computing highlights ongoing disparities in the tech sector. A 2021 World Economic Forum report shows that, globally, only 25% of jobs in AI and 14% of jobs in cloud computing are held by women. This underlines the critical need for targeted interventions and supportive frameworks to promote gender diversity in tech, ensuring women have equal opportunities to contribute to and benefit from advancements in AI and cloud computing.

The tale of progress is also one of adaptation and resilience, with enterprises thriving through challenges and navigating the complexities of the digital economy.

Amplifying this ecosystem, du's engagement with initiatives like the DIFC Innovation Hub reaffirms its commitment to the digital finance sphere. The introduction of solutions like du Pay not only supports the UAE's cashless vision but also strengthens the broader digitization efforts, ensuring businesses remain at the cusp of technological advancements.

For SMEs in the UAE, the moment to act is now. Armed with AI and buoyed by an unprecedented level of governmental and corporate support, the path to global success has never been clearer. By embracing professional growth, leveraging available technologies, and engaging with the innovation ecosystem, SMEs can achieve remarkable growth and make a lasting impact on the global stage.

Related: du Chief Commercial Officer Karim Benkirane On How The UAE Telco Is Shaping A Sustainable Tomorrow Through Advanced Technology
Karim Benkirane

Chief Commercial Officer, du.ae

Karim Benkirane is the Chief Commercial Officer of du.ae
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