Mithun Appaiah

CEO of Innovative Foods Ltd, Brand Sumeru


Mithun Appaiah is the CEO of Innovative Foods Ltd, makers of the brand Sumeru. He is an expert with F&B industry expertise across the spectrum of sales, key account management, customer marketing, logistics, business development, P&L management, developing new business channels, e-commerce and start-up acceleration.

After passing out from IFIM Business School, Mithun joined Nestle India Ltd, handling urban and rural markets and building the rural market footprint, with distribution expansion into feeder towns. He was also instrumental in driving innovative in-store execution and execution templates.

He has won multiple awards and accolades, including Urja CEO & MD award with Britannia, Innovator of the year award at United Spirits-UB group,  National winner of premium brand contest with Nestle, Best outgoing student award in business management, and an the award for topper gold medal in Marketing during his MBA.



Growth Strategies

How to Surpass High Expectations and Deliver Unimaginable Results

Sometimes the solutions to most of our problems lie within ourselves and we seek for them all over

Starting a Business

The Trick to Becoming a Successful Food Entrepreneur

Many food entrepreneurs jump on to the bandwagon with innovative ideas and a passion to create but fail due to lack of preparation and assessment of risks

Starting a Business

For the Love of Food

Tips on how to become a successful food entrepreneur

Growth Strategies

5 Ways Food Entrepreneurs Can Use Social Media To Grow Business

The key to grabbing your customer's attention in an increasingly noisy world is to give them something worth their time

News and Trends

What's Driving the Growth of APAC's Frozen Food Market?

Sales volumes for frozen have grown for the first time in five years, and millennials are largely responsible for this

More Authors You Might Like