Cheolwon Charlie Lee

CEO, True Balance


Charlie has won recognition for playing pivotal roles in the growing and leading of well-known businesses of mobile service segment from carrier billing and VAS(Value-added-service) to Smartphone apps in 5 different countries in Asia Pacific.  Discovered the fast-evolving mobile ecosystem due to the emergence of smartphones especially in India and seized the opportunity to jump into business with university colleagues (Balance Hero co-founders Jay and Martin) in discussion with ‘New Business Strategy’ a market larger than Korea.

He developed True balance business model and launched a commercial platform for smartphone users to check the balance and recharge by utilising this app. He also established Balance Hero in-house venture at Access Mobile.

Charlie has in depth exposure to deal structuring, business investment, telecom services. He is identified as a thought leader for the development and policy making on mobile ecosystem.


He is a keen golfer and tech enthusiast with diversified interests in social upliftment.


Growth Strategies

How Indo-Korean Ties Can Enhance the Economy of Both Countries

India is a potential market for start-ups and is witnessing a surge in Korean companies investing in the Indian market

More Authors You Might Like