
Cheolwon Charlie Lee
CEO, True Balance
Charlie has won recognition for playing pivotal roles in the growing and leading of well-known businesses of mobile service segment from carrier billing and VAS(Value-added-service) to Smartphone apps in 5 different countries in Asia Pacific. Discovered the fast-evolving mobile ecosystem due to the emergence of smartphones especially in India and seized the opportunity to jump into business with university colleagues (Balance Hero co-founders Jay and Martin) in discussion with ‘New Business Strategy’ a market larger than Korea.
He developed True balance business model and launched a commercial platform for smartphone users to check the balance and recharge by utilising this app. He also established Balance Hero in-house venture at Access Mobile.
Charlie has in depth exposure to deal structuring, business investment, telecom services. He is identified as a thought leader for the development and policy making on mobile ecosystem.
He is a keen golfer and tech enthusiast with diversified interests in social upliftment.
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