Head- Marketing and B2C Business, VIA
Kousik Bhattacharya is the Head of Marketing and B2C Business of VIA, South-East Asia’s largest travel network with presence in over 2600 towns and cities. He heads the overall marketing strategies and planning for VIA in India, Philippines, Indonesia, Singapore, Dubai and Thailand.
Identifying specific content that moves buyers down each stage of the sales funnel allows marketers to distinguish the efficient assets from the ineffective material
According to a number of surveys, about 80 per cent people research for holidays online but only 60 per cent finally book their holidays online