Monica Anand

Bio

The brainchild of Monica Anand, Undercover is drawn from real-life examples and stories and is created to answer the woes of innerwear fashion. Backed by intense research and a team of experts, Undercover aims to revolutionise inner fashion, style and comfort. True to its innovative DNA, this journey has further led to the invention and launch of Switchers by Undercover. 

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Growth Strategies

Starting a Company Selling Innerware Can Be Tough in India. #7 Tips For Aspirants

Its been a long journey with days when I felt great about what we were creating, to nights when all I wanted to do was curl up in a ball and quit.

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