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Leadership and Sustainability Should Be at Forefront Of Start-ups: Rajeev Peshawaria While acknowledging the challenges in the current financial landscape, Rajiv emphasized the role of impact capital and philanthropic funding, asserting, "Capital as a force of good is a huge problem."

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Rajeev Peshawaria, CEO of Stewardship Asia Centre, encourages entrepreneurs to embrace a triple bottom line approach, integrating sustainability into their business models to address societal challenges. He also advocates for a shift in investor mindset, valuing purpose-driven businesses over traditional metrics like unicorn status.

Rajeev emphasizes the significance of integrating leadership principles right from the start for successful start-ups. He cites examples of companies like Unilever, Tata Group, and Mars Inc., which prioritized sustainability from day one and achieved remarkable long-term success. Read more

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
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