Leadership and Sustainability Should Be at Forefront Of Start-ups: Rajeev Peshawaria While acknowledging the challenges in the current financial landscape, Rajiv emphasized the role of impact capital and philanthropic funding, asserting, "Capital as a force of good is a huge problem."

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Rajeev Peshawaria, CEO of Stewardship Asia Centre, encourages entrepreneurs to embrace a triple bottom line approach, integrating sustainability into their business models to address societal challenges. He also advocates for a shift in investor mindset, valuing purpose-driven businesses over traditional metrics like unicorn status.

Rajeev emphasizes the significance of integrating leadership principles right from the start for successful start-ups. He cites examples of companies like Unilever, Tata Group, and Mars Inc., which prioritized sustainability from day one and achieved remarkable long-term success. Read more

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand

Yes, you can afford influencer marketing. Just follow the Olipop model.

Business Ideas

Want to Build Your Business Faster? This Neuroscientist Has a Strategy: You Must "Learn in Public"

It's a great way to get early feedback, increase your creativity, and build your network.

Business News

Meta Reportedly Keeps Lists of Ex-Employees It Won't Rehire — Including Top Performers

Two former Meta managers said they could add former employees to the lists, even those without documented performance problems.

Starting a Business

This Self-Made Millionaire Who Lived in a Trailer Park Before Starting a Business at 19 Reveals Her 'Superpower' — and 1 Quality That Sets Successful People Apart

Candy Valentino, a serial founder and investor, shares how she got her start — and advice for other women in business.