Join our Waitlist for Expert Advice!

Decoding Investment Strategies in Multiple Societal Sectors – From an Investor's Viewpoint Identifying problem areas and creating newer technology-driven models to solve issues.

By Rahul R

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Revathy Ashok

When it comes to key problem areas and domains on which entrepreneurs mandate themselves to find solutions for, it only becomes imperative for the community to understand, from veteran investors, on the models that the latter community looks at. With investors' strategies and sector-specific analysis, being the criteria, Entrepreneur India interacted with Revathy Ashok (as part of a three-part series) to find out what her sector-specific insights are from an investment perspective and how she manages to decode businesses coming up with a pool of ideas.

From a veteran investor's viewpoint –Evaluating businesses and entrepreneurship in the Indian healthcare sector

"Healthcare investment is a great opportunity. The market in India is still underserved which means that there is enough scope for technology to be a big enabler," infers Ashok.

She states that the slew of diagnostic models to help in early detection of diseases such as cancer can be smartly improvised through next-gen technology-driven entrepreneurial models backed by robust funding.

From an investment perspective, the key question to ask is with regard to the validity of the technology. Ashok adds that the ability of the investors to understand and decipher entrepreneurs employing deep science is a primary focus.

"We look at academic collaborations, strong scientific advisory boards; to understand that the science is in the right direction. The ability of entrepreneurs to put together strong advisory boards and have their entire work validated through expert healthcare professionals is part of technology validation from an investor's perspective is required," adds Ashok.

Ashok also reiterates that the healthcare research requires in-depth analysis, in comparison to that of the basic research involved in a sector like information technology (IT). Also, the level of accuracy in an aspect such as diagnostics needs to be validated from the scratch to improve businesses. Even the entrepreneur's view on outcomes and predictors is checked.

Finally, if an entrepreneur claims a cure for a disorder, then efficacy studies are undertaken to ascertain outcomes.

"At this point in time, we are evaluating businesses serving micro healthcare aspects such as Wellness, Nutrition, Fitness, and more. Scalability and the team mustered by a venture is also looked at," shares Ashok.

Addressing societal problems versus returns

"Like other businesses, investment is also a business. We should not make this assumption about investors solving societal problems. The money-raising mandate is important," states Ashok. She is straight-forward about the fact that if the money-raising mandate (by ventures) is a normal fund, then investors also expect the same kind of returns.

Ashok also makes mentions about social impact funds which are dedicated towards solving societal issues. These are the investors working towards set causes. However, it is worth noting that these investments are difficult.

Evaluating entrepreneurship and ventures in the Indian agriculture sector

Startups addressing the issue of aggregating the farmer community are looked upon as an exciting area by Ashok. "The real question is scalability," advises Ashok.

She looks at models where there is sufficient information for farmers so that they do not end up selling produce at distress pricing.

"Make yourself really strong as a regional player, and then grow," advises Ashok to Entrepreneurs.

Rahul R

Former Staff

Rahul R is a media professional with over 6 years of experience. Prior to Entrepreneur India, Rahul was a Senior Technical Journalist at EFY digital magazine. 
Data & Recovery

Train Your Company to Avoid Costly Data Breaches With This $30 Bundle

Train in the eight domains of CISSP and protect your business from growing cyber threats.

Thought Leaders

These 3 Trends Will Change What It Means to Be an Entrepreneur in 2025

Here are three entrepreneurship trends from the new Global Entrepreneurship Monitor report that are changing the landscape for the future.

Starting a Business

Schools Fall Short on Teaching Financial Literacy — Here's 3 Ways Parents Can Raise Future Entrepreneurs

Entrepreneurship is not just for adults. Teaching kids the basics of business and finance from a young age will serve them well in life, no matter what path they pursue.

Social Media

Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize on Their Own Terms

Social media platforms promise creators visibility, but the real challenge lies in relying on algorithms for income.

Leadership

Fear is Inevitable. Get Used To It — Here's How the Army Helped Me Through Every Career Change

From combat jumps to job pivots, here's how mastering transitions can help you land successfully in any role — with confidence, preparation and adaptability.