Ending Soon! Save 33% on All Access

How to Launch a Fast Growing Company Entrepreneurs should identify their negatives and find partners who can negate or plug those gaps

By Baishali Mukherjee

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Entrepreneurship is not just a money-driven venture but a passion that facilitates a positive change in the society. More and more entrepreneurs are now looking at a steady business growth, forming the right team and empowering it to bring about that growth. Targeting rural areas and tier 2-3 cities with better product and services is fast emerging as the way forward as there is already a state of saturation in metros and big cities. The role of government in entrepreneurship is also changing as they are identifying the importance of being facilitators for venture growth. The tremendous impact of the internet in businesses has also obliterated geographical barriers today.

To launch and sustain a fast growing business in today's market reality; entrepreneurs should ask some fundamental questions - how to find their `entrepreneurial sweet spot? What risks should be considered when launching a business in today's time? How to identify high growth and habit-forming products for starting–up? How scalable is it to launch new products or offering? And what is the best launch strategy for a startup?

According to Dipanjan Purkayastha Founder, TYGR, the three primary things to dwell upon are – why you want to do what you want to do, when you want to do it and who you want to do it with. "Entrepreneurs should identify their negatives and find partners who can negate or plug those gaps," he suggested.

It is now a well-accepted fact that the Indian startup scene is poised at the threshold of a flight. However, it is sensible for the aspiring young-preneurs to exercise the following vigilances -

• Passion is hygiene and homework is imperative

• Discipline is important and understanding market is crucial

• Give six months to map the project, be prepared to fail

• Customize according to customer feedback

• Don't plan big for launch, make a general plan and gather ecosystem to make it happen in a big way

• For funding depend on family, friends and relatives to start with

Manjir Chatterjee, Founder, Folk India, who claims to be a born entrepreneur and always focused on joining the manufacturing business, suggested a robust marketing exercise is immensely beneficial before launching a new business or product.

"Reflecting over the purpose of the product, whether it will introduce anything new, what value addition it will include, before launching it, helps in creating the marketing strategy," emphasized Chatterjee.

Chatterjee strongly vouched for trust building amongst customers and quality assurance which she feels constitutes the foundation of the business for sustenance. She added that detailed preparation for funding, production process and delivery mechanism gives the required rigour to a business.

Mainak Bhattacharya, COO, Calcutta Angels Network, vouched for introspection, accessing interest and passion and to be prepared to constantly innovate.

"Identifying the nature of the business, e.g. whether it is a fad or will sustain the test of time and also if it is a small niche idea with a potential to scale and sustain helps give a roadmap to the entrepreneurs," Bhattacharya suggested.

Prashant Jalan, Founder & Managing Director, Bengal Nestors Industries, strongly feels that startups today have the opportunity to grow and become big. "Keep challenging and pushing yourself. Any business that adds value to the quality of the life of youth will see growth. However, it is sensible to have low capital intensive models," he counselled.

Baishali Mukherjee

Former Freelancer

Side Hustle

The Side Hustle He Started at Age 15 Led to a $4 Billion Boon for Small Businesses: 'They Would Take a Chance on Me With Their Hard-Earned Money'

Nic Beique asked his local barber, gym and more if they'd like him to build a website for their businesses.

Thought Leaders

Need More Confidence? These 10 Bestselling Books Will Help Improve Your Self-Esteem

Self-esteem can be hard to come by and even harder to maintain. To give yourself a boost, try these authors' words of wisdom.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.