Nutraceutical Skincare Brand 'I AM LOVE' Secures INR 35 Cr Seed Funding From California-based Xentel Investments The objective of the startup is to redefine the relationship between nature and science

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Homegrown nutraceutical skincare brand, "I AM LOVE', announced to have received a Seed funding of INR 35 crore from a California-based angel investor Xentel Investments. Xentel Investments has taken this decision to promote the innovative approach of I AM LOVE, which has formulated a wide range of efficacious mixes made from the blend of modern Ayurveda and science.

The objective of I AM LOVE is to redefine the relationship between nature and science.

I AM LOVE came into existence in early 2020, with the aim of redefining the relationship we have with our health. We blend science and natural innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients, natural extracts as well as best practices from Ayurveda. Our formulas are free from toxic preservatives, additives, artificial flavorings, and artificial sweeteners, and our ingredients are qualitatively sourced, the company shared.

"We have always encouraged the idea of rebuilding from within instead of promoting concealment. After experiencing the trauma of acne and oily skin for my whole adult life, I reached a conclusion that no matter whatever you apply on your skin, it cannot give you long term relief, so I and my team started to execute this mission of awareness and providing solutions to other sufferers. Xentel has raised its hand of support for our mission and we promise that we will show our gratitude through taking this initiative to the global stage," Shilpa Rathi, chief executive officer, I AM LOVE.

Xentel Investments is going to be a vital part in nurturing this revolutionary ideology and in the production of more compassionate products as no other skincare brand in India has ever followed this innovative and effective approach, the platform further commented.

Prabhjeet Bhatla

Former Staff

Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

News and Trends

Nikhil Kamath's WTFund Backs 22 Young Entrepreneurs with Grants & Mentorship

WTFund's second cohort, spanning 50+ cities, showcases startups across Tech, D2C, Edtech, Fintech, and more. Tier I drives AI/ML B2B solutions, while Tier II/III focus on vernacular-first B2C innovations.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growth Strategies

JLR To Ramp Up Production Of Made In India Range Rover & Range Rover Sport; To Focus On SV Variants: Rajan Amba

We are focusing on tailor made limited edition cars, specifically for the Indian market, catering to the high net worth individuals (HNIs), says Rajan Amba, MD, JLR India