Entrepreneur Success: Tricks For New Players Success does not come by accident, it is the product of hard work, perseverance, learning, studying, sacrifice and most of all, loving what you do

By Ritu Grover

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Ask any entrepreneur and they'll tell you starting a business is never an easy task. It requires a lot of patience, effort, determination, risk and hard work. However, ask them if they'd do this all over again and they'll reply with a big "heck yes!'

Here are 5 things you must know before taking the plunge and starting your business.

1. Research On-Demand Related Business

As an entrepreneur, you have to be very careful about what project you are embarking upon. Choose wisely and make sure you'll be able to complete the project. If not, it's best to let that project go. If you decide to take up a project, the same has to be very well researched before you invest your time and funds. It is critical that you carry out a preliminary research and then an exhaustive one. Trust me, it's worth the effort.

2. Work of ROI

While you don't need any degree to become an entrepreneur, understanding certain concepts are critical for establishment, survival and the growth of your business. Read and learn about return on investment, economies of scale and speed of business returns as you cannot succeed if you do not work on these concepts. Further, figure out how these are applicable in your line of business. Relate every concept you come across to your industry and further to your business.

3. Be a Risk Taker

Budding entrepreneurs, if there's one advice that you should never forget, it's "not taking risk is the biggest risk.' The world is ever-changing and the only sure-shot strategy to fail is by not taking risks.

It is important not to be scared and be ready to enter the market as many of us hesitate to take that first step towards success, afraid of failures. Moreover, if you create an environment that rewards people for taking risks, you can start changing employee behaviour tremendously. Everyone can tell you the risk but an entrepreneur can see the reward. That being said, of course, It does not mean that taking decisions without feasibility studies but when the stakes are 50-50, forget the risk and take the fall – if that's what you want, it's worth it all!

4. Have the Right Attitude

If you're thinking of becoming an entrepreneur, you'll definitely have to put in extended hours and sometimes even work when everyone has left the office. You'll be working day and night and all of this comes with becoming a business owner.

As an entrepreneur, you must have the right attitude and qualities. Each day step into office with an attitude of gratitude, with a positive outlook and try to get better at what you do. Any successful entrepreneur will tell you that adopting the right attitude can convert any negative situation into a positive one. It'll give you power over your circumstances instead of letting your circumstances have power over you.

5. Learning is Continous

While most of us believe that our learning is over the moment we are out of college, a successful entrepreneur understands that learning and leadership are indispensable to each other. Understand that learning is a continuous process and training are an integral path to success. Learn from your co-workers, learn from the mistakes you make or the ones made by others, help each other grow and learn all that you can in the process, learn from the times you succeed in matching the expectations of your clients and learn from the times you fail. If you are not willing to learn, no one can help you. However, if you are willing to learn, no one can stop you.

Finally, to all budding entrepreneurs, remember to stay humble, be teachable and keep learning. Success does not come by accident. It is the product of hard work, perseverance, learning, studying, sacrifice and most of all, loving what you do. Ups and downs are part and parcel of life so make sure you never stop dreaming, never stop believing. Never give up and never stop trying. It's time to make your passion your paycheck!

Wavy Line
Ritu Grover

CEO, TGH Lifestyle Service

In 1996, the year which saw the rise of MNC and expansion of corporate culture in India, Ms Ritu Grover Kick started her dream of pioneering the concept of concierge services in India.  Doing her normal day’s work of interior designing in an empty Gurgaon, She always used to wonder about an easy way to get things right. Things, which cannot be ignored neither can they be managed easily.  She had always wondered how to create that much needed fine balance between non ending work and very important personal life.

Slowly and steadily, by fighting against all odds, believing in her vision and a very fresh idea of Concierge services for the Indian market, Ms Grover in 1988 opened her company, which is now the largest and well-known brand in the facility management Industry, The Global Helpdesk (TGH).

Related Topics


How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

News and Trends

KL Rahul Invests In Sequoia-Backed Hyugalife.com

KL Rahul, who is currently recovering from a sports injury has joined hands with HyugaLife.com to inspire every Indian to be their healthiest and best self with its all-encompassing platform

News and Trends

B2B Fintech platform BharatNXT Raises $1.2 Million Seed Fund

The funds will be utilized to invest in product development and expanding the team size by 4 times and enhancing the scalability of the core technology to accommodate ten times the current growth

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.

Angelina Tsuboi, a full-stack mobile and web developer who also happens to be a pilot, has always been solution-oriented.


How Positive Body Language Improves Your Public Speaking

Becoming a master of public speaking requires more than just effectively using your voice.