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Bringing Technology to the Dairy Industry The only industry which is lacking in technology is the dairy industry in India and here's how technology can be introduced

By Samarth Setia

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The dairy industry in India works largely on procurement play. With an average of two cows each, dairy farmers have been the sole suppliers of milk to larger cooperatives and milk brands. In fact, most of the large brands we see are only processors and not producers of milk themselves. With businesses now setting up their own large-scale farms and owning cattle to become producers, the industry as a whole is going through major changes. By adopting the role of both supplier and producers, they are gaining an edge as they have complete control over the milk production, quality and efficiency.

Since these boutique farms already have the cattle and the capital, the only thing required to make it a profitable business is the implementation of technology. It is amply clear that the demand already exists. There are certain aspects of farm management which if handled through technology can reduce costs and make operations efficient. A few of them are:

The Health of the Cattle

Getting a high yield from cattle depends entirely on their health. While tracking the health of a larger number of cattle at a farm can get tough, there are trackers in the market that work the way smartwatches work. These trackers monitor the heart rate and other vital signs of the cow and analyze its health. Some of these can also track the heat period, and other aspects, just by analyzing their movement patterns. An overview of such health reports is available with the vets who help in quick response and action.

Anomalies in Milk Production

Near Field Communication, Radio Frequency Identification (RFID) and Bluetooth Low Energy (BLE) are technologies that have been in use for a long time to track the health of cows. Systems today provide animals with a unique identification number which helps track the animal's production and understands their health patterns. Using these existing technologies, hardware installed at farms, such as milking parlours, are able to ID the cow or buffalo. Once identified, its milk production is then matched with standard patterns and production history in order to understand and identify anomalies. Identification of such anomalies can help dairies reduce losses and increase production efficiency.

Field to Yield Impact

Fodder plays a very important role in milk production, as it has a direct impact on the quality and taste of milk. The feed constitutes the major cost of a dairy's operation. Hence, it is very important that the feed is of the best quality, to ensure a greater yield in terms of both quantity and quality. Milk processors in India pay the producers based on the fat level - higher the fat content, higher the payout. These different aspects of the feed and the yield have to be documented by the dairy farms in order to get the required information and a better understanding of the feed to yield impact. This is possible only via a collective effort by the dairies, which can happen over a period of time when more and more dairy farms become digitized. It is something that we can hope to see in the near future.

Product Lifecycle Tracking

Since the margins for milk processors are higher in case of value-added products, tracking the lifecycle of milk, to the market and the quantity that comes back - within expiry range - can make a big difference. Milk that gets returned from the market while still within the expiry range can further be converted to products like, ghee, paneer, buttermilk, curd, etc. which reduces the losses significantly and also adds to the margin. Enabling tracking of the product lifecycle, like tracking the retailers who are carrying products which are about to reach expiry and collecting them in a timely manner, through an alert system can make a great difference.

Last Mile Delivery

Since the milk producers and processors both play the scale game with low margins, saving costs on every front and increasing efficiency is very important factors. Last mile delivery includes dropping off milk either to the retailer or to the household (in case of B2C). Both B2B and B2C deliveries require management of cold chain to avoid spoilt products and also to maintain quality. Tracking of logistics and route optimization along with temperature reporting are some simple options to do the same. In many cases, the pouches develop leaks, while the bottles and the crates used to get damaged, leading to losses. These losses are not entirely avoidable, but understanding the root cause or identifying the problem areas can help in corrective measures being taken. The first step to solving a problem is recognizing that there is one.

Samarth Setia

Founder, Mr. Milkman

With a strong yearning to solve issues plaguing the dairy industry, Samarth founded Mr. Milkman in 2017. Mr Milkman is a Dairy Tech Startup working towards enabling Dairies and Milk Brands to operate efficiently and take informed decisions with the help of analytics, reporting and tracking of processes. . The tech works in a way that takes the customer management segment onto an online platform and supervises the process, right from procurement at the farm level to delivery to the end consumer.

Samarth decided to launch Mr. Milkman when he experienced first-hand, the problems faced by local milkmen. The idea to digitize local milkmen by making smarter businessmen of the local doodhiyas,  evolved to create a SaaS platform for the dairies itself. The company not only organizes their customer management systems, but also helps various dairies keep up with the trends of the industry and even introduces better technology to other aspects of their business. The platform ensures that there is adequate application of modern facilities in the dairy industry.

This start-up though, is not Samarth’s first rodeo. A serial entrepreneur, he was associated with the development of The Campus Connect in 2013, an organization aimed at bringing together campuses and bridging the gap between them. He graduated from RV College of Engineering and is passionate about technology and the various ways in which it alters daily activities. Golf and reading autobiographies of imminent business owners are other activities which keep him occupied.


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