Get All Access for $5/mo

Why Companies Need Innovation Officers? "Communication is Innovation because without good communication it's just a bunch of ideas."

By Agamoni Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Innovation officers are the latest breed of specialized recruits seen as nurturing a culture of ideation and creation within a company's corporate set up. But what is the role of these officers and how much do they contribute to shaping a strong culture of innovation in workplaces.

Farid Talhame, Chief Innovation Culture Officer for Godrej & Boyce, in an interview to the Entrepreneur India on the sidelines of its 7th Annual Convention, said as we move from economies of scale to economies of choice we need to be more customer centric and focus on users needs.

According to him, companies benefit from having innovation officers for the following reasons:

Communication

"Communication is Innovation because without good communication it's just a bunch of ideas. Sometimes, a good innovation gets missed due to poor communication and sometimes terrible products are brought to market based on great communication," said Talhame.

He harps on the need for these officers to strive to imbibe a culture of innovation in all stages, right from the newest trainees to the senior management, so that great ideas get communicated.

Strategy Building and Focus

As manufacturing techniques improve and become more accessible, companies now have the ability to make just about anything but often struggle to know what to make.

"The innovation strategy of a company depends on the organizations overall strategy, and innovation officers help align the two. The more businesses within an organization, the more strategies are at play. It's important to assess where their core competencies lie and determine what level of innovation is required," added Talhame.

Detecting the Need of the Market

"Due to globalization and increased connectivity, customers have a stronger voice than ever before," said Talhame.

According to him customers want exactly what they want at precisely the moment they want it and are no longer satisfied with democratized mass marketed products that are pushed upon them. This sometimes poses a problem for large consumer focused companies that are only comfortable operating at scale, and that is the root of the shift towards choice.

"There is no use of an innovation if it doesn't serve the needs of the user and innovation officers can help guide companies towards understanding what these future user needs and aspirations are" he added.

Balance

While innovation is important, there is also a need to be practical. You never want to get complacent but Innovation Officers should establish a balance between radical ideas and the feasibility of implementing them.

Talhame stresses on this need for balance and says, "Every organization needs its dreamers, realists, and critics. Without these, the company may lean to far in one direction and Innovation Officers help maintain that balance."

Agamoni Ghosh

Former Staff, Entrepreneur India

She was generating stories out of Bengaluru for Entrepreneur India. She has worked with leading national and international business publications, including Newsweek, Business Standard, and CNBC in the past. 

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Marketing

10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Entrepreneurs

Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Franchise

Four Takeaways for the Franchise Industry From My Time at the Republican National Convention

Matt Haller, President and CEO of the IFA, says the stakes are high for franchisors and franchisees in the upcoming presidential election.