Get All Access for $5/mo

Bestowing Ayurveda To All The founder wanted to develop a brand that the younger and future generations were open to and accepted, which led to the establishment of The Ayurveda Co. T.A.C. in 2021.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

• Param Bhargava, Founder, THE AYURVEDA CO. T.A.C

Providing life-changing ayurvedic products and benefits for future generations, this motto single-handedly led Param Bhargava, along with business partner and wife Shreedha Singh, to establish The Ayurveda Co. T.A.C. after a successful existing venture, Khadi Essentials. The duo realized the importance of seizing the digital opportunity early on their journey to building the two brands. Bhargava believes digital space provides all players, big or small, an unparallel opportunity to grow and engage.

The founder wanted to develop a brand that the younger and future generations were open to and accepted, which led to the establishment of The Ayurveda Co. T.A.C. in 2021. He takes community building as T.A.C.'s biggest contributor to success. Having focused on creating a strong brand identity and value and tapping into digital and social platforms has helped them build a loyal customer base that is equally passionate about Ayurvedic wellness. So, how do they keep up with the ever-growing D2C offerings? "Introducing new products has also been an important part of our brand's growth. We have used customer feedback and market research to develop new products that cater to the evolving needs of my target audience. By constantly innovating and refining the product line, we have been able to stay ahead of the competition and maintain a competitive edge in the market," shared Bhargava, Founder, The Ayurveda Co. T.A.C.

The brand banks on 30+ e-commerce channels and debuted in the U.A.E. region this March. Since then, they have expanded to the U.S., South Africa, Malaysia, and Iran markets and plan to expand to the European markets and other far east counties. He further believes market there has a higher rate of acceptability of ayurvedic products and categories.

Among its competitors, T.A.C. is overcoming challenges in a practical manner. Apart from providing products in hair, skin, wellness, makeup, and baby categories, the brand is using social media, email newsletters, exclusive offers, and loyalty rewards to retain its customer base. "We also leverage influencer marketing, customer referrals, and other organic growth strategies to keep our customer acquisition costs under control," he added.

T.A.C. is focused on building a sustainable business model and continues to stay ahead of the curve by continually monitoring industry trends and consumer behaviour. All this has led the brand to grow from only an online brand to being available at 30 kiosks in top Indian malls, having 350+ assisted sales counters and 600+ unmanned counters via 50+ distributor networks in India. For the FY23-24, it plans 'T.A.C App', where users can get consultation about ayurvedic healthcare across the globe.

FACTS:

>> Online platform resulting in maximum revenue: Amazon

>> Turnover for FY 2022-23: 60 Cr for both the brands

>> Split between offline and online sales: 60 percent online and 40 percent offline

>> Year of Inception: 2021

>> Team size: 650 +

>> Customer Repeat ratio: Approximately 30 percent

>> Amount of external funding raised – INR 100 Cr.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.

Business News

Meta Makes $1 Million Dollar Donation to Donald Trump's Inaugural Fund

Meta CEO Mark Zuckerberg also reportedly gave Trump a pair of Ray-Ban Meta smart glasses.

Marketing

Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why

Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Starting a Business

They Bought an Ice Cream Truck Off eBay for $5,000. Now Their Company Has 70 Shops and Sells Treats in Over 12,000 Stores.

For the episode of "The Founder CEO," the co-founder and CEO of Van Leeuwen Ice Cream explains how one ice cream truck grew into a successful nationwide brand.

Leadership

I've Spent 37 Years in Business — Here's How I Beat the Odds and Stayed Ahead

For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.