Which City next in India? Know the Preferred Location for Leadership Workforce 76 percent of professionals are willing to give up a hike in salary for a better life and preferred city

By Priyadarshini Patwa

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Until a few years ago, the term 'digital skills' was more focused and centric to computer science/traditionally heavy technology sectors. However, with time the role required in the tech industry has increased and altered. The emergence of new-age sectors like FinTech; consumer-tech; health-tech and Edu-tech among many others have changed the definition of the digital skill job profile.

Digital advancement has changed the functioning of the industry. Everyone today is aware of the multi-benefits that it can tender to make chief players struggle for a piece of the pie to provide picture-perfect know-how to their stakeholders. Like any other business, the competition that the tech industry sees is at its peak. There is an unparalleled rise in the demand for core tech skills.

When there is a rise in demand for talent, it is essential to understand where is the tech talent migrating and which will be the next big hub when planning to set something. To get a broader view of the same, Entrepreneur India spoke to Gaurav Chattur, Managing Director at APAC, Catenon (a tech-based multinational company in data-driven recruitment and talent solution) who gave us an elaborate analysis of two things.

  • What are the preferred locations of today's leadership workforce?
  • How can business leaders comprehend them better to make smarter staffing decisions?

Check out the fascinating trends that reveal which city next will India's tech talent migrate to:

What's Attracting the Top Tech Talent?

As the new decade starts "Quality of Life' and "Environmental factors' will dominate the charts when it comes to making a migration decision.

"It's interesting to note that a significant number of senior professionals from Mumbai, Pune, Hyderabad, and Chennai are willing to relocate to Bangalore and Delhi (NCR), it is quite interesting to observe that more talent is willing to move out of these locations. While this may be a function of the higher base of professionals in Bangalore and Delhi, it could also be due to other factors like daily commute, pollution levels, and cost of living," said Chattur after speaking to tech professionals in the metros in India.

Top Cities for Tech Talent

The capital is no more the most preferred city of choice tech talents. Pune and Hyderabad ace the list followed by Bangalore; Mumbai, Chennai and Delhi.

What makes Pune play a vital role in the list is its fast-developing tech infrastructure, better traffic, reliable safety index, lesser pollution which makes it an affordable choice than other metro cities.

"The entry of big players like Amazon, Google, and Facebook in Hyderabad has greatly helped with more than 50 percent to be it either the first or second preference for migration. Plus it is also the cultural middle ground for north and south Indian migrants making it popular among them," highlights Chattur.

High and Balanced Movement

The popular cities like Mumbai, Bengaluru, and Delhi have reached their exhaustion making other cities like Pune, Hyderabad, and Chennai more popular among tech talent professionals.

"Hyderabad attracts the most talent in the country, mainly from Bengaluru. Also, Hyderabad has better air quality and water ratio making it preferred more among the senior tech professionals looking for a relatively healthy, urban living," said Chattur.

The Strength and Weakness of the City

The relative strengths and weaknesses of the city play a vital role when professionals decide to migrate for a job. To get a picture of which city is preferred most Chattur shares from their report.

  • Pune:

Average preference - 1.8.

Parameters-Good IT infrastructure, lesser traffic, low pollution.

Result-Pune preferred as much as other top cities.

  • Hyderabad:

Average preference of 2.3

Parameters- Affordable cost of living

Result- Hyderabad is becoming home to big IT companies. The city will also see other major players moving in this year.

  • Bengaluru:

Average preference- 2.7

Parameter- The city accounts for 26% of the total office space leased in India.

Result- It's the IT hub of the country and draws the highest salaries making it the third most preferred city.

Promising Growth Prospects & Salaries:

The industry will see a rise in the job based on skills like Mobile Developing; UI/UX Design; Machine Learning; Data Science and Analytics; Data Visualization; Full Stack Development; Cloud Computing; Artificial Intelligence and Cybersecurity.

"The highest hike rates for the job roles are in Bengaluru and Delhi. Mumbai, Chennai offers lucrative hikes too. Talking about Pune and Hyderabad the hike is steady around 15%," states Chattur.

Daily Commute and Its Much-Awaited Metamorphosis

As per the Catenon survey 53 percent respondents from face more than 60 mins of travel one-way which is not just bad for health but also affects one's productivity.

Many also raise the concern that seniors who are not working on a client-server or on a proprietary format (which makes you need to be at the office) work from home should be allowed.

The senior management people would want to turn this into practice in the next 5 years. How will this help? It will increase your productivity and work-life balance, rather than spending 2-3 hours in traffic which wear and tear your body.

The Decision Making Process

For 64 percent of the people, six factors play a major role when deciding the shift.

  1. Family comfort
  2. Adaptability to the city
  3. Education prospects for their children
  4. Spouse's convenience
  5. Parents' ease
  6. Proximity to hometown or family

The people today look at the job from more than just a remuneration or position. Quality of life, work-life balance, and life beyond office have become the curial part when it comes to picking any job. Making the city of work a very curial aspect when it comes to deciding if the job being offered will be rejected or otherwise!

Wavy Line
Priyadarshini Patwa

Former Features Editor, Entrepreneur India

Priyadarshini Patwa is the Former Features Editors of Entrepreneur India and hosted an Instagram show every Friday named ‘Lighten Up’, about people from different walks of life and talk about their work and beyond. She handled the lifestyle, features, technology, entertainment segments and was also responsible for the Digital Covers. Previously she has worked with MensXP, a Times of India entity and Deccan Chronicle. 

She’s @Priyanka_Patwa on Twitter and @priyadarshinipatwa on Instagram.

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