You can be on Entrepreneur’s cover!

How Entrepreneurs Can Avoid Marketing Loopholes? Understand the right trick to pitch the client and market your business world.

By Jyoti Valecha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


A successful business is all about reaching the masses in the best possible manner. However, entrepreneurs should remember not to mess up with the marketing strategies. At times, few business owners tend to over market their business while others do not properly promote their services. In both these cases, the business growth gets hampered to a great extent. Well, nothing to worry about, we will tell you how to tackle such situation. You need not over-chase your marketing targets instead your goal should be to boost the promotional tactics without losing clients.

Here we will talk about some aspects which get left out in the marketing process and the ways to overcome the errors in your marketing process.

Wrong methods Of Marketing Often Adopted By People

Don't get trapped in the previous year's budget and performance

Increasing the numbers in business in terms of conversion is an important aspect. However, the last period's budget and performance can at times demoralize an entrepreneur. Well, this should not happen because the current budget, business plan and performance are the factors which contribute to the growth of your business. Hence, the focus should be totally on the present budget and performance target of the business operations.

Monetary plans should be wisely designed

Spending money for various business purposes is a common need of all the business enterprises. But, it is advisable to wisely spend money to make the budget within the limits of the organization. Do not waste money on advertising agencies as it is surely an over-usage of resources. You can invest monetary plans elsewhere rather than just using it on unnecessary resources.

Don't network with strangers, it is totally a waste of time

Most of the times, the entrepreneurial activities imply networking with the clients and other business groups. Nevertheless, it is highly recommended to avoid networking with strangers who really have no proper position in the market. There are certain business entities which have yet to establish their brand-value in the business world. But, you will end up wasting your time to understand their business.

Easy Way Out To Tackle These Marketing Loopholes

Focus on present business objectives

Irrespective of size of your business, it is always wise to concentrate on your business goals which are designed presently. Your previous performance or budget should not affect your current performance and work mechanism.

Divide the money properly

It is often heard that the companies face losses and take time to digest the fact. This often happens due to improper monetary usage. But, it can be sidelined with the proper fragmentation of money to be spent on various resources.

Proper networking with the known companies

Making connections through reliable social groups is the best way to increase the prospects of networking. Unlike networking with the strangers, it is advisable to deal with the known or well-established business enterprises. This will ensure there are no chances of coming across less-reliable companies.

Finally, it is worth declaring that the above stated information is a sure-shot way to overcome the hurdles in business.

Jyoti Valecha

Feature Writer

Jyoti has a rich flair of writing. She writes on all genres irrespective of their varied types. She offers  the most authentic and realistic content pieces. She has been writing from over past 5 years and keeps readers engaged. 

Growing a Business

Demand For This Workforce Is Soaring – Here's How You Can Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Top platforms and practical tips for capitalizing on specialized independent talent.

Growing a Business

This Revolutionary Tool Will Streamline Your Sales and Workload — Here's How You Can Harness It Today.

Custom GPTs are revolutionizing sales operations in 2024 by enabling personalized automation that boosts efficiency and conversions. These tailored AI solutions enhance customer interactions and streamline workflows, marking a significant advancement in sales technology.

Business News

Renowned Psychologist Adam Grant Says This 3-Step Leadership Method Will Help Fight Employee Burnout

We spoke to the bestselling author at BetterUp's Uplift conference last week.


Representation In AI Development Matters — Follow These 5 Principles to Make AI More Inclusive For All

Four out of five leaders and other execs want to learn more about how to use AI in their professional roles, but how can you craft it to also make diversity and inclusion a collective North Star?

Business Plans

Free Webinar | May 7: How to Write Your One-Page Business Plan Workshop

Did you know entrepreneurs with business plans are 260% more likely to launch? Join our workshop on May 7th and learn how to create a one-page business plan that will help you get your business off the ground. Register now!

Business News

NASA Reveals What the Strange Object Was that Fell From the Sky and Tore Through a Florida Home's Roof

The home's owner, Alejandro Otero, allowed NASA to collect and analyze the sample after attempting to connect with the agency through a post on X, formerly Twitter, last month.