Marketing

Business News

Another Taylor Swift-Related Job Opportunity Just Opened Up — Here's How to Qualify

As the superstar embarks on the next leg of The Eras Tour, a UK-based museum is hiring a Taylor Swift advisor.

Marketing

Enhance Your Website's Visibility and Dominate Your Competition With These Powerful Techniques

Mastering backlinks and content intent is key to ranking higher on search engines. Our guide can help you learn the right techniques and strategies for improving your backlinks and content quality.

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Guide

Why AI-Forward Communication is the Future of Public Relations

Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.

Starting a Business

5 Vital Influencer Marketing Metrics You Should Know

By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.

Marketing

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024

The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.

Marketing

You're Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

These five essential tips for crafting effective marketing emails faster will ensure you captivate your audience while saving precious time.

Business News

Innovative Tactics for Product Launches and How to Make a Splash in the Market

Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing...

Marketing

Companies Are Spending $21.2 Billion on Corporate Swag — Only For It to End Up in the Donation Pile. Here's What You Need to Do to Stand Out.

How entrepreneurs can transform promotional products into meaningful, story-driven tokens that captivate, connect and create lasting brand impressions.

Marketing

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.

Marketing

What Your Brand Needs to Unlock The Power of Thought Leadership

Transform your brand's presence and drive growth using insights.

Marketing

6 estrategias de Instagram Stories para crecer tu número de seguidores

Al implementar estas estrategias, puedes aumentar la presencia de tu marca, conectarte con tu audiencia y alcanzar tus objetivos de marketing.

Diversity

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

There's one business hack that's winning, though it's often overlooked: Diversity, equity and inclusion is good for business — and just plain good.

Marketing

9 SEO Tips to Help You Rank No. 1 on Google in 2024

Discover nine crucial SEO tips to rank first on Google after the Helpful Content Update.