My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

More From This Topic

Website Traffic

4 Content Assets You Can Publish on Your Website to Attract Attention

You've worked hard on your website. Here's how to get the traffic it deserves.
Marketing

How Starting With a Small, Niche Audience Can Have a Huge Impact

Learn how to establish yourself as the dominant player in your space.
Selling Online

3 Ways to Get Your Amazon Customers to Buy Directly From You

Listing products on Amazon has its advantages, but it can be costly.
Retail Businesses

While Retail's Behemoths Die, These 4 Retailers Are Rising From Their Ashes

These brands offer hope to others seeking to be part of the brick-and-mortar revival. Here's what you can learn from them.
YouTube

Find Out Who's Watching Your Videos So You Can Give Them More of What They Want

Use YouTube Analytics (or any number of online analytical tools) to find out exactly who's watching your videos.
Online Marketing

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

If your marketing well has run dry, try these basic ideas -- they still work like a charm to bring in more site visitors.
Email

The 7 Legal Rules Your Emails Must Follow

When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.
data privacy

With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments

Stop mourning the death of cookies. There is other data you can use to connect with customers.
Project Grow

How to Position Yourself as an Expert Even If Nobody Has Heard of You

You don't need fancy credentials to prove you're worth hiring.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.