Marketing
Ask Entrepreneur
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
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Project Grow
How to Position Yourself as an Expert Even If Nobody Has Heard of You
You don't need fancy credentials to prove you're worth hiring.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
