Marketing

Why Businesses Should Take a Page Out of Jake Paul's Marketing Playbook

The 24-year-old social-media personality can teach even established businesses a thing or two about how to effectively market themselves.

Ross Jenkins

Is AI Going to Radically Transform the SEO Industry?

AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Should we be bracing for an industry-wide overhaul? Or is AI simply going to improve our already existing capabilities, without many long-term fundamental changes?

Timothy Carter

iStock Offers a Free Online Video Editor With Loads of Features

This video editor makes it easy to add millions of video clips and images from the iStock archives.

StackCommerce

Netflix signs alliance with Walmart to sell products inspired by its content

What is your favorite show? Soon you will be able to buy merchandise from your favorite show.

Podcasters Are the New Influencers

Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.

The future is here! The 5 new advertising trends to succeed in this Good End

Considering the particularities of 2021, I leave you five essential strategies for the start of this high season.

Diana León

Why Attribution Is All That Should Matter in Digital Marketing

Companies are making it more important than ever for them to prioritize attribution.

Sergio Alvarez

5 Strategies for Getting the Most Out of a Customer Testimonial

Storytelling has been a human tradition since the dawn of early civilization.

How You Should Evolve Your D2C Brand as Digital Marketing Evolves

Just because you have data from the last couple of years, it doesn't mean you're sitting on gold.

Varun Sharma

How Brands Like Joybird and Men's Wearhouse Are Rewriting the Marketing Playbook

Brands seek to break through online advertising clutter with data-driven, 'out of the box' consumer messaging strategies.