Marketing

News and Articles About Marketing

Online Reviews Are the New Social Proof
Marketing Bootcamp

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
Link-Building 101: Wanna Take the Course?
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Link-Building 101: Wanna Take the Course?

Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Eric Siu
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
Marketing Bootcamp

After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

When you construct a safety policy, first and foremost, make it personal.
Brian Fielkow
8 Interview Questions to Ask a Prospective Social Media Marketer
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8 Interview Questions to Ask a Prospective Social Media Marketer

Make sure that they know which types of content are suited for which channels.
How to Avoid Potential Pitfalls With User-Generated Content
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How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Ayodeji Onibalusi
The No. 1 Reason Your Online Business Isn't Making Money
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The No. 1 Reason Your Online Business Isn't Making Money

Do potential clients understand what you have to offer?
Kimanzi Constable
10 Strategies to Prepare for Speaking Engagements
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10 Strategies to Prepare for Speaking Engagements

Prepare carefully for your speech but, remember, everyone is there to see you. Let your personality show.
Rocco Baldassarre
5 Common SEO Schemes That Will Burn You
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5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Jayson DeMers
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
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4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Carol Roth
4 Effective Email Marketing Conversion Tips for Small Businesses
Marketing Bootcamp

4 Effective Email Marketing Conversion Tips for Small Businesses

Use email marketing to grow your business.
How Small Business Networking Strengthens Your Personal Brand
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How Small Business Networking Strengthens Your Personal Brand

Networking can be defined as the building, maintaining and developing of relationships.
Maria Elena Duron
How to Get Your Emails Opened
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How to Get Your Emails Opened

Inspire your customers to open and read your marketing emails -- and to take action.
Ben Angel
Learn How to Create Legendary Promotions in This Free Teleseminar
Marketing Bootcamp

Learn How to Create Legendary Promotions in This Free Teleseminar

Two Entrepreneur Press authors come together to provide marketing insight for your next campaign.
The Staff of Entrepreneur Media, Inc.
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Marketing Bootcamp

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.