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Entrepreneurs

3 Human Traits That Haven't Changed for the Last 10,000 Years

By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.

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Advertising

Advertising Trends You Should Consider in 2019

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This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

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Marketing

4 Strategies to Supercharge Your Online Marketing

Develop content that makes sense for mobile consumption.

How Getting Laid Off Empowered This Entrepreneur to Start Her Own Award-Winning Marketing Agency

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Marketing

Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?

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Franchise 500

#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City

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Nostalgia

Beyond Nostalgia: How Brands Can Leverage the Powers of 'Fauxstalgia' and 'Newstalgia'

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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