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Marketing

How Richard Fong Is Helping Other Entrepreneurs Find Bliss
SEO

How Richard Fong Is Helping Other Entrepreneurs Find Bliss

'Mastering the Google beast' isn't as difficult as it sounds.
The Oracles | 6 min read
This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales

This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales

Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows.
Stephen J. Bronner | 4 min read
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.
Peter Mühlmann | 5 min read
4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a 'digital product' like an ebook or audio cost can earn you a bundle.
Syed Balkhi | 5 min read
Why You Don't Want to Fail This Direct-Mail Test

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Robert W. Bly | 6 min read

More From This Topic

This CMO Thinks of Marketing Like a Brad Pitt Movie
Marketing

This CMO Thinks of Marketing Like a Brad Pitt Movie

This executive says a well-executed marketing plan must be thorough, but specific.
Business Rockstars | 2 min read
This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America
Marketing

This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America

How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.
Nicolas Stecher | 6 min read
Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable
Email Marketing

Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen -- even when social media is going haywire.
Nick Wolny | 6 min read
Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs
Social Media Marketing

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Social media is a tool you use. Your website and your email list are assets you own.
Kimanzi Constable | 4 min read
Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp
Digital Marketing

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp

Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more.
Entrepreneur Store | 4 min read
4 Strategies to Get More Clients for Your Marketing Agency Business
Marketing

4 Strategies to Get More Clients for Your Marketing Agency Business

To tell other brands' stories, you need to get good at telling your own.
Jonathan Herrick | 5 min read
5 of the Craziest Brand Activations at SXSW
SXSW

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
Hayden Field | 5 min read
4 Ways to Protect Your Company's Online Reputation
Crisis Management

4 Ways to Protect Your Company's Online Reputation

Give time and attention to your company's digital presence before a crisis hits.
Dan Bova | 4 min read
The 5-Step Plan for Turning Prospects Into Customers
Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Robert W. Bly | 4 min read
9 Ways Brands Can Explode Their Sales With YouTube
YouTube

9 Ways Brands Can Explode Their Sales With YouTube

Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.
Deep Patel | 9 min read
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.