Marketing
News and Articles About Marketing
Marketing Strategies
![Tony Tie]()
9 Low-Budget Marketing Strategies Every Startup Can Afford
Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Social Media
![Rachel Perlmutter]()
5 Ways to Get Your ROI With Your Company's Social Media
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility.
Business Moving Forward
![Aj Agrawal]()
5 Strategies To Growth-Hack Social Engagement
Anyone can post on social media. Fewer people can leverage platforms to create meaningful engagement.
Take It From The Pros
![Tony Verner]()
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
Restaurants
![Nital Shah]()
7 Marketing Metrics Every Restaurant Owner Should Know
You may want yours to be on wheels. You may want to take it ethnic. You may also want to make your cuisine, well, prettier.
Lead Generation
![Craig Simpson]()
3 Secrets to Driving Leads to Your Online Sales Funnel
Direct mail is a great way to earn quality customers-but only if you do these three things.
Marketing
![Yoav Vilner]()
Chatbots 101: The Evolution of Customer Retention's Latest Trend
Bots never get impatient with your customers.
Customer Relationship
![Daniel Marlin]()
How Billion-Dollar Companies Think Differently About Customer Relationships
Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
Trends
![Jonathan Long]()
4 Ways to Leverage Marketing Trends for Viral Growth
What you can learn from this fashion brand.
Online Reviews
![Dan Scalco]()
6 Ways to Make Online Reviews Work for Your Business
If you're not already utilizing customer reviews online, you should be. Here are six simple ways to do that.
Online Marketing
![Dan S. Kennedy]()
2 Secrets About Online Media Presentations
Discover the secrets these presentation experts learned after years of presenting.
worth-knowing
![Jeremy Bloom]()
The Uphill Battle of B2B Marketing: A Success Story
Integrate announces its fourth round of venture funding, but founder and CEO says, "This one's not about the money."
Public Relations
![Ellie Javadi]()
Is My Tech Startup Ready for PR?
Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Entrepreneur Radio
![Alan Taylor]()
Learn How to Help Your Team Work Together
Paul David Walker, Bruce Mittman and Chase Jarvis share how to strengthen your team, determine optimal advertising outlets and make money through creativity.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
