Marketing
News and Articles About Marketing
Online Marketing
![Chirag Kulkarni]()
Affiliate vs. Influencer Marketing: Which Should Your Company Use?
Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.
Content Marketing
![Thomas Smale]()
5 Helpful Content Tools and Sources for Digital Marketers
Feeling like a hamster on the content treadmill? These sources can help.
Presentations
![Dan S. Kennedy]()
3 Presentations You Can Automate to Spread the Word to More People
Find out how to run dozens of webinars a day to accelerate your sales.
Public Speaking
![Dustin Mathews]()
6 Ideas for Influencing Events in Your Favor
How to build buzz and anticipation well before you take the stage.
Marketing
![Pratik Dholakiya]()
4 Tips for Creating an Efficient Marketing Department
Sure, as a CEO, you think of yourself as an "idea person." But these days, you also need modern marketing savvy in SEO and mobile.
Influencers
![Andrew Medal]()
Why Brands Big and Small Continue to Fail at Influencer Marketing
Brands don't know how to use influencer marketing correctly, and it's destroying their businesses.
Facebook Messenger
![Murray Newlands]()
Messenger Is Changing Customer Service Profoundly: Here's How
For routine communications, people increasingly prefer messaging to talking. That has big implications for business.
Podcasts
![Dave Mendonca]()
Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
Learn how to develop, market and monetize your show.
Marketing
![Peter Daisyme]()
11 Marketing Experts Whose Insights Could Change Your Business
These guys (and gals) help some of the the biggest companies and ad agencies on the planet. Maybe they could help you, too.
Marketing
![Ivy Cohen]()
5 Ways to Get to the Heart of Emotional Marketing
Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Food Businesses
![Stephen J. Bronner]()
The Owner of This NYC Ice Cream Shop Explains Why There Are Grasshoppers in My Sundae
I hopped over to La Newyorkina, where bugs are on the menu.
Mobile Marketing
![Toby Nwazor]()
5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt
If you're not being smart about reaching your customers via mobile, you're leaving a ton of money on the table.
worth-knowing
![Katherine Shappley]()
4 Success Tips From Small Businesses That Are Doing It Right
Somethings work regardless what your business is.
Product Launch
![Serena Holmes]()
4 Great Tips for Planning a (Nearly) Perfect Product Launch Party
Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
