Marketing

News and Articles About Marketing

3 Deadly Sins of Facebook Advertising
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3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
Try These Marketing Strategies for Your Small Business
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Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
Entrepreneur Staff
7 Revenue-Killing Mistakes for Ecommerce Retailers
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7 Revenue-Killing Mistakes for Ecommerce Retailers

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.
Matthew Toren
The Good, the Intentionally Bad, and the Ugly Grammar
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The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- event the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
Should You Handle Your SEO Internally or With an Agency?
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Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Jayson DeMers
15 Free Tools to Take Your Side-Hustle to the Next Level
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15 Free Tools to Take Your Side-Hustle to the Next Level

If you're starting a side-hustle, you're going to need the right tools up your sleeve.
Lindsay Craig
The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing
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The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Email autoresponders can help you convert paid traffic with almost no effort at all.
Neil Patel
12 Secrets to Pitching the Perfect Guest Post
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12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
5 Daily Disciplines of Successful Marketing Leaders
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5 Daily Disciplines of Successful Marketing Leaders

Work smarter in order to achieve long-term growth as a marketing professional.
Pratik Dholakiya
8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.
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8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.

Live-stream may be the shiny new toy in your marketing arsenal. But that doesn't mean you should use it.
Jill Schiefelbein
Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event
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Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event

You can pitch with persuasion when you've learned the right combination of neuroscience, economics and psychology.
Michael Noice
10 Mistakes Content Marketers Make (And How To Avoid Them)
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10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
6 Ways to Build Your Email Subscriber List
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6 Ways to Build Your Email Subscriber List

If you'd like to expand your marketing reach, consider these 6 ways.
3 Ways to Showcase Your Product's Quality Online
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3 Ways to Showcase Your Product's Quality Online

There are just a few reliable techniques on a website for getting customers to "feel the quality" of your product.
David Leonhardt
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.