Marketing

News and Articles About Marketing

Affiliate vs. Influencer Marketing: Which Should Your Company Use?
Online Marketing

Affiliate vs. Influencer Marketing: Which Should Your Company Use?

Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.
Chirag Kulkarni
5 Helpful Content Tools and Sources for Digital Marketers
Content Marketing

5 Helpful Content Tools and Sources for Digital Marketers

Feeling like a hamster on the content treadmill? These sources can help.
Thomas Smale
3 Presentations You Can Automate to Spread the Word to More People
Presentations

3 Presentations You Can Automate to Spread the Word to More People

Find out how to run dozens of webinars a day to accelerate your sales.
Dan S. Kennedy
6 Ideas for Influencing Events in Your Favor
Public Speaking

6 Ideas for Influencing Events in Your Favor

How to build buzz and anticipation well before you take the stage.
Dustin Mathews
4 Tips for Creating an Efficient Marketing Department
Marketing

4 Tips for Creating an Efficient Marketing Department

Sure, as a CEO, you think of yourself as an "idea person." But these days, you also need modern marketing savvy in SEO and mobile.
Pratik Dholakiya
Why Brands Big and Small Continue to Fail at Influencer Marketing
Influencers

Why Brands Big and Small Continue to Fail at Influencer Marketing

Brands don't know how to use influencer marketing correctly, and it's destroying their businesses.
Andrew Medal
Messenger Is Changing Customer Service Profoundly: Here's How
Facebook Messenger

Messenger Is Changing Customer Service Profoundly: Here's How

For routine communications, people increasingly prefer messaging to talking. That has big implications for business.
Murray Newlands
Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
Podcasts

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts

Learn how to develop, market and monetize your show.
Dave Mendonca
11 Marketing Experts Whose Insights Could Change Your Business
Marketing

11 Marketing Experts Whose Insights Could Change Your Business

These guys (and gals) help some of the the biggest companies and ad agencies on the planet. Maybe they could help you, too.
Peter Daisyme
5 Ways to Get to the Heart of Emotional Marketing
Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Ivy Cohen
The Owner of This NYC Ice Cream Shop Explains Why There Are Grasshoppers in My Sundae
Food Businesses

The Owner of This NYC Ice Cream Shop Explains Why There Are Grasshoppers in My Sundae

I hopped over to La Newyorkina, where bugs are on the menu.
Stephen J. Bronner
5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt
Mobile Marketing

5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt

If you're not being smart about reaching your customers via mobile, you're leaving a ton of money on the table.
Toby Nwazor
4 Success Tips From Small Businesses That Are Doing It Right
worth-knowing

4 Success Tips From Small Businesses That Are Doing It Right

Somethings work regardless what your business is.
Katherine Shappley
4 Great Tips for Planning a (Nearly) Perfect Product Launch Party
Product Launch

4 Great Tips for Planning a (Nearly) Perfect Product Launch Party

Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.
Serena Holmes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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