Marketing
CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis
Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.
More From This Topic
Entrepreneurs
3 Human Traits That Haven't Changed for the Last 10,000 Years
By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.
7 Tips for Making the Switch From Just Marketing to Cannabis Marketer
There's a big demand in the cannabis industry for marketers who can make the adjustment.
Advertising
Advertising Trends You Should Consider in 2019
Here's why you need more video than ever.
Communication Strategies
It's 2019. Stop Treating Customers Like Strangers
Cross channel marketing is key.
This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA
An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Marketing
4 Strategies to Supercharge Your Online Marketing
Develop content that makes sense for mobile consumption.
How Getting Laid Off Empowered This Entrepreneur to Start Her Own Award-Winning Marketing Agency
Katie Witkin co-founded AGW Group after working in traditional marketing roles -- and identifying opportunities that were being overlooked.
Marketing
Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?
The year-old startup got men to comfortably talk about uncomfortable issues. Now, the launch of Hers will test its ability to reach women with the same level of finesse.
Franchise 500
#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City
The #4 company on our Franchise 500 list knows that to grow its customer base, it must go where customers are: metropolitan communities.
Nostalgia
Beyond Nostalgia: How Brands Can Leverage the Powers of 'Fauxstalgia' and 'Newstalgia'
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
