Marketing
Cyber Monday
5 Tips to Boost Your Ecommerce Sales on Cyber Monday
Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.
More From This Topic
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Sears
The Lessons We Can All Learn From Sears's Branding Blunders
Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why.
Freelancers
This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn.
Artificial Intelligence
3 Ways Entrepreneurs and Businesses Can Benefit From AI's 'Third Wave'
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.
Project Grow
4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
Rebranding
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
Artificial Intelligence
How to Make AI-Driven Emails Compelling Without Being Creepy
Most customers are wary about AI, so don't make it extra weird by incorrectly using your data on them.
Artificial Intelligence
The Real-World Applications of Artificial Intelligence in Marketing
Will robots truly take over the work of humans?
Ready for Anything
13 Must-Watch Movies for Aspiring Entrepreneurs
Entrepreneurship will make you cry and hope for a happy ending. Just like a good movie.
Outdoor advertising
Outdoor Advertising Is Conquering. Why Aren't You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
