Marketing

Is Launching a New Brand the Right Move for Your Company?

Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.

Melissa Packham

· 6 min read

3 Reasons Simple Isn't Always Better When It Comes Logo Designs

Minimal logo designs may be the hottest trend, but it doesn't work with every brand image.

Zaheer Dodhia

· 5 min read

From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business

Interested in launching an online business? It may seem easy, but it's harder than you think.

Jessica O'Connell

· 8 min read

Avoid This Common Mistake When Writing Your First Business Book

New authors are often full of ideas for their first book. That's not always a good thing.

R. Paulo Delgado

· 6 min read

Is it Time to Say RIP to RFPs?

Businesses have better ways to find the right partners.

Heather Ripley

· 4 min read

4‌ ‌Lessons‌ ‌Nonfiction‌ ‌Writers‌ ‌Can‌ ‌Learn‌ ‌From‌ ‌Matthew‌ ‌McConaughey's‌ ‌Book‌ ‌'Greenlights'‌

An experienced writer himself, McConaughey produced a polished manuscript that all nonfiction writers can take a leaf out of to improve their own writing.

R. Paulo Delgado

· 5 min read

The 5 Cs of Logo Design That Will Always Stand the Test of Time

Designing a logo is not a one-off activity. Ensuring that your logo remains timeless and fitting for your brand requires your focus on these pillars.

Zaheer Dodhia

· 6 min read

The 3 Questions That Will Help You Define Your Brand Identity

Combining mission with brand identity will create the emotional connection you need with your customer.

Raj Girn

· 5 min read

40 million people made use of some online payment during the pandemic: Study

According to a report by Mercado Pago, the payment link is preferred by Mexican SMEs.

Entrepreneur en Español

· 3 min read

How to Sell More on Amazon Prime Day 2021

Amazon Prime Day is 30 hours of special offers, Black Friday- or Cyber Monday-style, and will be celebrated on June 27 and 28.

Entrepreneur en Español

· 4 min read

3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers

Marketing isn't a panacea for your business, but it can help you grow bigger than you ever imagined.

Scot Chrisman

· 7 min read

5 Lessons Brands Can Learn From the Pandemic

Here are some key takeaways to keep in mind as we move past the pandemic.

Mervik Haums

· 5 min read