Marketing

News and Articles About Marketing

How to Get a Great ROI on Your Influencer Marketing Plan
Marketing Bootcamp

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools .
Murray Newlands
Appeal to Millennials' Minds, Not to Their Hearts
Marketing Bootcamp

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller
Do Percentages Sell Better than Dollar Amounts?
Marketing Bootcamp

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
Craig Simpson
Keep It 100 Percent Real, and You Can Have It All
Marketing Bootcamp

Keep It 100 Percent Real, and You Can Have It All

How I scored speaking gigs, press and community by just being myself.
Andrew Medal
How to Drive Marketing Results with Gmail Sponsored Promotions
Marketing Bootcamp

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu
Daymond John's 5 Best Tactics for Marketing a New Product
Marketing Bootcamp

Daymond John's 5 Best Tactics for Marketing a New Product

Build it, and they will come? No. To get your product noticed, you need marketing know-how.
Corey Ferreira
Why It's Only the Top of the First Inning for Entrepreneurs
Marketing Bootcamp

Why It's Only the Top of the First Inning for Entrepreneurs

On this episode of Behind the Brand, HubSpot CEO Brian Halligan says there's no time like the present to be an entrepreneur.
Bryan Elliott
5 Startups That Are Killing It With Content Marketing
Marketing Bootcamp

5 Startups That Are Killing It With Content Marketing

Everyone wants a piece of the content marketing pie -- and no wonder.
Jayson DeMers
Instagram's Business Features Could Annoy Loyal Users
Marketing Bootcamp

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
Why Your Business Needs to Be Active on Instagram (Infographic)
Marketing Bootcamp

Why Your Business Needs to Be Active on Instagram (Infographic)

Instagram is potentially a gold mine for your business.
Jonathan Long
5 Steps to Creating a Killer Marketing Strategy
Marketing Bootcamp

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Peter Daisyme
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
Marketing Bootcamp

5 Ways to Incorporate Virtual Reality Into Your Marketing Plan

Big Companies are successfully using VR to market to customers. You could, too.
Elena Titova
The 21st Century SWOT Analysis
Marketing Bootcamp

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Karen Tiber Leland
The Only Unbreakable Rule for Creating Great Content
Marketing Bootcamp

The Only Unbreakable Rule for Creating Great Content

For effective writing make your topic helping people reach their goals.
Tucker Max
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.