Marketing
News and Articles About Marketing
Marketing Bootcamp ![Carol Roth]()
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Marketing Bootcamp
4 Effective Email Marketing Conversion Tips for Small Businesses
Use email marketing to grow your business.
Marketing Bootcamp ![Maria Elena Duron]()
How Small Business Networking Strengthens Your Personal Brand
Networking can be defined as the building, maintaining and developing of relationships.
Marketing Bootcamp ![Ben Angel]()
How to Get Your Emails Opened
Inspire your customers to open and read your marketing emails -- and to take action.
Marketing Bootcamp ![The Staff of Entrepreneur Media, Inc.]()
Learn How to Create Legendary Promotions in This Free Teleseminar
Two Entrepreneur Press authors come together to provide marketing insight for your next campaign.
Marketing Bootcamp ![Craig Simpson]()
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Marketing Bootcamp ![John Lincoln]()
6 Ways to Boost Sales With AdWords Expanded Text Ads
Soon, you'll have 50 percent more ad text. Use it wisely.
Marketing Bootcamp ![AJ Agrawal]()
What Pokémon Go Can Teach You About Creating Buzz
An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
Marketing Bootcamp ![Lindsay Friedman]()
12 Worst Social-Media Fails in 2016 So Far
Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Marketing Bootcamp ![Jayson DeMers]()
6 Steps to Dominate a Competitor's Social Media Marketing
So, what do you do when competitors start poaching your turf? You dominate them.
Marketing Bootcamp
How to Deliver a Successful Elevator Pitch
Being relatable and making your audience care are the first key steps.
Marketing Bootcamp ![Ehsan Jahandarpour]()
How to Create a Lead Magnet That Attracts Visitors and Converts Customers
No bait-and-switch here: Quality, relevant offers are the real way to get website users to opt in.
Marketing Bootcamp ![Craig Corbett]()
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
In dating and media relations alike, small gestures can go a long way.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.