Marketing
News and Articles About Marketing
Marketing Bootcamp
What You Can Learn About Growing a Brand From the Most Influential Celebs
Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
Marketing Bootcamp ![Eric Samson]()
The Intersection of Psychology and Marketing
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Marketing Bootcamp ![Dan Blacharski]()
For Product Placement Marketing, It's All About the Moolah
Marketers are finding new places beyond film and television to promote their products.
Marketing Bootcamp
4 Rules For Converting Leads into Sales
In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
Marketing Bootcamp ![Steve Young]()
5 Simple, Low-Budget Growth Hacks to Increase App Downloads
User acquisition doesn't have to be complicated or expensive.
Marketing Bootcamp ![Sherry Gray]()
How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.
Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Marketing Bootcamp ![Chris Campbell]()
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Marketing Bootcamp ![Eric Siu]()
Link-Building 101: Wanna Take the Course?
Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Marketing Bootcamp ![Brian Fielkow]()
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
When you construct a safety policy, first and foremost, make it personal.
Marketing Bootcamp
8 Interview Questions to Ask a Prospective Social Media Marketer
Make sure that they know which types of content are suited for which channels.
Marketing Bootcamp ![Ayodeji Onibalusi]()
How to Avoid Potential Pitfalls With User-Generated Content
You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Marketing Bootcamp ![Kimanzi Constable]()
The No. 1 Reason Your Online Business Isn't Making Money
Do potential clients understand what you have to offer?
Marketing Bootcamp ![Rocco Baldassarre]()
10 Strategies to Prepare for Speaking Engagements
Prepare carefully for your speech but, remember, everyone is there to see you. Let your personality show.
Marketing Bootcamp ![Jayson DeMers]()
5 Common SEO Schemes That Will Burn You
The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.