Marketing
Interviews
This Marketing Maven Makes Connections Through Creative Experiences
A balance between design and mission helps this entrepreneur bring brands to life.
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Storytelling
TED Talk's Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience.
Influencers
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional.
Personalization
Why a 'Personal' Customer Experience Is Critical to Your Business' Success
Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.
Email
10 Tips for Writing Emails That Will Get You Tangible Results
If you follow this 10-step process, you'll avoid the email mistakes that other marketers are making.
Transparency
If No One Is Engaging With Your Marketing, You Should Do This
Sometimes, being 'professional' is not what's best for your business.
Content Creation
How to Create Emotional Content That Engages and Resonates With Your Audience
The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life.
$0 to $1000
$0 to $1,000 in a Day: The Traffic Secret to Turn Your Visitors Into Customers
Here is how to cash in on your first 1,000 true fans.
Marketing
Sales Not Where You Want Them to Be? Consider Video Marketing.
Ben Angel shows you the steps to use video marketing to the fullest advantage.
Gun control
Facebook Bans Gun-Accessory Ads for Readers Below Age 18
The social media giant's move is one of many from the corporate world in the wake of the Parkland shootings.
Marketing
The 3 Tasks You Should Do After Sending Out a Marketing Campaign
Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
