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Targeted Advertising

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.

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Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he'd need to do one thing: hire a lot of women.
Branding

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Using the Power of Influence to Build Your Global Cannabis Brand

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Sears

The Lessons We Can All Learn From Sears's Branding Blunders

Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why.
Artificial Intelligence

3 Ways Entrepreneurs and Businesses Can Benefit From AI's 'Third Wave'

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Project Grow

4 Unconventional Ways to Better Market to Generation Z

Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
Rebranding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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