Marketing

News and Articles About Marketing

9 Low-Budget Marketing Strategies Every Startup Can Afford
Marketing Strategies

9 Low-Budget Marketing Strategies Every Startup Can Afford

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Tony Tie
5 Ways to Get Your ROI With Your Company's Social Media
Social Media

5 Ways to Get Your ROI With Your Company's Social Media

Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility.
Rachel Perlmutter
5 Strategies To Growth-Hack Social Engagement
Business Moving Forward

5 Strategies To Growth-Hack Social Engagement

Anyone can post on social media. Fewer people can leverage platforms to create meaningful engagement.
Aj Agrawal
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Take It From The Pros

The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'

Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
Tony Verner
7 Marketing Metrics Every Restaurant Owner Should Know
Restaurants

7 Marketing Metrics Every Restaurant Owner Should Know

You may want yours to be on wheels. You may want to take it ethnic. You may also want to make your cuisine, well, prettier.
Nital Shah
3 Secrets to Driving Leads to Your Online Sales Funnel
Lead Generation

3 Secrets to Driving Leads to Your Online Sales Funnel

Direct mail is a great way to earn quality customers-but only if you do these three things.
Craig Simpson
Chatbots 101: The Evolution of Customer Retention's Latest Trend
Marketing

Chatbots 101: The Evolution of Customer Retention's Latest Trend

Bots never get impatient with your customers.
Yoav Vilner
How Billion-Dollar Companies Think Differently About Customer Relationships
Customer Relationship

How Billion-Dollar Companies Think Differently About Customer Relationships

Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
Daniel Marlin
4 Ways to Leverage Marketing Trends for Viral Growth
Trends

4 Ways to Leverage Marketing Trends for Viral Growth

What you can learn from this fashion brand.
Jonathan Long
6 Ways to Make Online Reviews Work for Your Business
Online Reviews

6 Ways to Make Online Reviews Work for Your Business

If you're not already utilizing customer reviews online, you should be. Here are six simple ways to do that.
Dan Scalco
2 Secrets About Online Media Presentations
Online Marketing

2 Secrets About Online Media Presentations

Discover the secrets these presentation experts learned after years of presenting.
Dan S. Kennedy
The Uphill Battle of B2B Marketing: A Success Story
worth-knowing

The Uphill Battle of B2B Marketing: A Success Story

Integrate announces its fourth round of venture funding, but founder and CEO says, "This one's not about the money."
Jeremy Bloom
Is My Tech Startup Ready for PR?
Public Relations

Is My Tech Startup Ready for PR?

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Ellie Javadi
Learn How to Help Your Team Work Together
Entrepreneur Radio

Learn How to Help Your Team Work Together

Paul David Walker, Bruce Mittman and Chase Jarvis share how to strengthen your team, determine optimal advertising outlets and make money through creativity.
Alan Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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