Marketing

News and Articles About Marketing

Expert Answers to 5 Important Marketing Questions
Marketing

Expert Answers to 5 Important Marketing Questions

Learn what to do when you're just starting out, and what you're doing when your company is doing great.
How to Reach 'Buy Online, Pick Up in Store' Shoppers
Ecommerce

How to Reach 'Buy Online, Pick Up in Store' Shoppers

There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment.
Aaron Agius
4 Steps to Create a Lasting Brand Identity
Brand Identity

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Jeffrey Hayzlett
4 Ways to Get Big Marketing Results on a Starter Budget
Marketing

4 Ways to Get Big Marketing Results on a Starter Budget

Learning what works when you have little money will make you unstoppable after you have some bucks to spend.
Joseph Pigato
Build Your Marketing Team in the Order that People Buy Things
Hiring Employees

Build Your Marketing Team in the Order that People Buy Things

A strategic long-term approach to building out a marketing team should instead focus on the customer journey.
Daniel Rodriguez
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Advertising

Heineken's New Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Rose Leadem
Only Ethical Marketing Will Stand the Test of Time
Ethics

Only Ethical Marketing Will Stand the Test of Time

Ethical marketing, or a lack thereof, could decide the future of your business.
Aaron Haynes
Taking Your Marketing Strategy to the Next Level Might Require a Consultant
Marketing

Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Knowing your business doesn't mean you know how to market your business but there is help available.
Renzo Costarella
7 Secrets for a Successful Video Marketing Strategy
Marketing

7 Secrets for a Successful Video Marketing Strategy

By now, it's clear that video is an essential channel for marketers. But what makes a great video?
6 Must-Do's When Creating an Influencer Marketing Campaign
Influencers

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.
Jonathan Long
The Ins and Outs of SWOT Analysis for Marketing Growth
Marketing

The Ins and Outs of SWOT Analysis for Marketing Growth

Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Craig Simpson
This Museum Is Dedicated to Failures
Museums

This Museum Is Dedicated to Failures

Finally, exhibits we can all relate to.
Rose Leadem
Profitable or Popular? Make Hashtags Work for You.
Social Media

Profitable or Popular? Make Hashtags Work for You.

Learn how to use hashtags on Instagram to achieve balanced results.
Kim Walsh-Phillips
5 B2B Growth Hacking Tools for Your Business
Growth Hacking

5 B2B Growth Hacking Tools for Your Business

Growth hacking isn't magic, it's just having the correct tools to optimize your strategy.
Marsha Hunt
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.