Marketing

News and Articles About Marketing

6 Times You Should Turn Down Work
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
Tami Brehse
Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.
Customer Satisfaction

Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
Aj Agrawal
What We Can Learn From Cheerios' Potential PR Crisis
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Alex Slater
Pitching Your Story to an Editor? Avoid These 3 Phrases.
Editor's Note

Pitching Your Story to an Editor? Avoid These 3 Phrases.

Send a pitch that editors will actually read.
Jason Feifer
How to Include Politics in Your Marketing Without Turning Anyone Off
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Serenity Gibbons
Biggest Social Media Fails of 2017
Social Media

Biggest Social Media Fails of 2017

According to Fox News, President Donald Trump spending time in the White House qualifies as "breaking news" -- even when it's not true.
Rose Leadem
What Makes a Good Brand Ambassador for Your Business
Brand Identity

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Jill Schiefelbein
6 Ways to Take Your Next Presentation to the Next Level
Public Speaking

6 Ways to Take Your Next Presentation to the Next Level

Storytelling, brevity and visuals are great elements to start with.
Sujan Patel
Ad Company Creates Working Tequila Cloud
Advertising

Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Rose Leadem
3 Steps for Explosive Online Marketing Growth
Online Marketing

3 Steps for Explosive Online Marketing Growth

Online marketing is only as complicated as you make it.
Jonathan Long
3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List
Email Newsletters

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.
Daniel DiPiazza
How to Write the Perfect Business Blog Post
Blogging

How to Write the Perfect Business Blog Post

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.
Steve Lazuka
4 Steps to Creating Effective Online Videos
Video Marketing

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn't have to be.
Sam DeZeeuw
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.