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Is Launching a New Brand the Right Move for Your Company?
Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.
3 Reasons Simple Isn't Always Better When It Comes Logo Designs
Minimal logo designs may be the hottest trend, but it doesn't work with every brand image.
From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business
Interested in launching an online business? It may seem easy, but it's harder than you think.
Avoid This Common Mistake When Writing Your First Business Book
New authors are often full of ideas for their first book. That's not always a good thing.
4 Lessons Nonfiction Writers Can Learn From Matthew McConaughey's Book 'Greenlights'
An experienced writer himself, McConaughey produced a polished manuscript that all nonfiction writers can take a leaf out of to improve their own writing.
The 5 Cs of Logo Design That Will Always Stand the Test of Time
Designing a logo is not a one-off activity. Ensuring that your logo remains timeless and fitting for your brand requires your focus on these pillars.
The 3 Questions That Will Help You Define Your Brand Identity
Combining mission with brand identity will create the emotional connection you need with your customer.
40 million people made use of some online payment during the pandemic: Study
According to a report by Mercado Pago, the payment link is preferred by Mexican SMEs.
3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers
Marketing isn't a panacea for your business, but it can help you grow bigger than you ever imagined.