Marketing

News and Articles About Marketing

5 Customer Engagement Metrics All Ecommerce Sellers Must Track
Ecommerce

5 Customer Engagement Metrics All Ecommerce Sellers Must Track

Use available tools to determine best practice.
Aaron Agius
How to Market Your Sustainable Business
Sustainability

How to Market Your Sustainable Business

Want to make your company a little more environmentally friendly? Here's how to do it without sacrificing sales.
Doug Kramer
Two Influential Gen Zers Explain How to Market to Young Consumers
Marketing

Two Influential Gen Zers Explain How to Market to Young Consumers

Today's youths build relationships both in person and online -- and with both individuals and brands.
Josh Felber
13 Proven Tips on Running Successful Social Media Campaigns
Social Media

13 Proven Tips on Running Successful Social Media Campaigns

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
Alfred Lua
3 Reasons to Start Copying Your Competitors Today
Competition

3 Reasons to Start Copying Your Competitors Today

You don't have to steal strategies or plagiarize work to learn from your competitors-find out how.
Craig Simpson
What Are the Best Ways to Use Content Marketing to Grow Your Business? Watch This Facebook Live June 1.
Ask Entrepreneur

What Are the Best Ways to Use Content Marketing to Grow Your Business? Watch This Facebook Live June 1.

Entrepreneur.com's insights editor and social media editor will discuss best practices for content marketing on the next #AskEntrepreneur Facebook Live.
Entrepreneur Staff
What Gary Vaynerchuk Learned by Experimenting on Himself
Take It From The Pros

What Gary Vaynerchuk Learned by Experimenting on Himself

Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.
7 Pieces of Information Necessary for Any Marketing Strategy
Online Marketing

7 Pieces of Information Necessary for Any Marketing Strategy

Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.
Samuel Edwards
'Snap' to It: 5 Tips to Improve Your Snapchat Marketing
Snapchat

'Snap' to It: 5 Tips to Improve Your Snapchat Marketing

Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
Tony Tie
How to Close Deals Without Coming Off as Salesy
Sales

How to Close Deals Without Coming Off as Salesy

Cold calling, cold emails and sales tricks are outdated. Welcome to the new world of sales.
Andrew Medal
6 Super Simple Content Marketing Hacks to Double Your Lead Generation
Marketing

6 Super Simple Content Marketing Hacks to Double Your Lead Generation

If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.
Sam Oh
Leveraging Micro-Moments in Your Content Campaign
online content

Leveraging Micro-Moments in Your Content Campaign

Not only do you need to answer the right questions with your content, you need to ensure the content is easily digestible.
Sujan Patel
3 Major T's to Cross Before Starting Your Online Store
Online Businesses

3 Major T's to Cross Before Starting Your Online Store

Building an online store is no mean feat. But it is not rocket science, either.
Toby Nwazor
Don't Just Sell a Product, Sell an Idea
Take It From The Pros

Don't Just Sell a Product, Sell an Idea

The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.
Mario Armstong
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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