Marketing

News and Articles About Marketing

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Kimanzi Constable
How to Revolutionize Your Small Business by Writing a Book
Small Businesses

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
5 Business Strategies To Boost Your First Quarter Sales
Sales

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.
Kc Agu
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Susan Solovic
These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Phil Barrett
Customer Service Representatives Are Your Public Face
Customer Service

Customer Service Representatives Are Your Public Face

When a customer is unhappy and ready to write off your company, you want them dealing with the best people you can hire.
Phil La Duke
3 of the Top Opportunities and Challenges for Digital Marketing in 2017
Digital Marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.
Brian Hughes
5 Secrets to Writing Sales Emails That Prospects Will Reply To
Email Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
Marc Wayshak
4 Assumptions Needed to Deliver 5-Star Customer Service
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Tor Constantino
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
John Pilmer
The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch
Public Relations

The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch

The perfect pitch is your key to getting your idea heard, not ignored.
Young Entrepreneur Council
Think You're a Good Speaker?
Public Speaking

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
Gene Marks
How to Get to the Next Level in Anything
Sales

How to Get to the Next Level in Anything

Its all about attitude.
Grant Cardone
SEO Strategy in 2017: What's Most Important?
SEO

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.
Nathan Sinnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.