Marketing

News and Articles About Marketing

5 Ways to Market Your Business for Free (or Nearly Free)
Marketing Bootcamp

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Jonathan Long
If Your Content Marketing Isn't Working This Is Probably Why
Marketing Bootcamp

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Bootcamp

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Craig Simpson
5 Reasons to Quickly Start Using Accelerated Mobile Pages
Marketing Bootcamp

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
John Lincoln
5 Marketing Tactics You Can Borrow From Popular Hotels
Marketing Bootcamp

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Firas Kittaneh
6 Ways to Avoid Hiring the Next Ryan Lochte
Marketing Bootcamp

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
Want to Become a Digital Marketing Expert? Here is How to Get Started.
Marketing Bootcamp

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sujan Patel
What You Can Learn About Growing a Brand From the Most Influential Celebs
Marketing Bootcamp

What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
The Intersection of Psychology and Marketing
Marketing Bootcamp

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
For Product Placement Marketing, It's All About the Moolah
Marketing Bootcamp

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Dan Blacharski
4 Rules For Converting Leads into Sales
Marketing Bootcamp

4 Rules For Converting Leads into Sales

In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
5 Simple, Low-Budget Growth Hacks to Increase App Downloads
Marketing Bootcamp

5 Simple, Low-Budget Growth Hacks to Increase App Downloads

User acquisition doesn't have to be complicated or expensive.
Steve Young
How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.
Marketing Bootcamp

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Sherry Gray
Online Reviews Are the New Social Proof
Marketing Bootcamp

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.