Marketing
Email Marketing
4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren't getting quickly sent to the junk folder.
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Targeted Advertising
7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective.
How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he'd need to do one thing: hire a lot of women.
Branding
What Brand Evangelism Really Means -- and Why It's So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Sears
The Lessons We Can All Learn From Sears's Branding Blunders
Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why.
Freelancers
This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn.
Artificial Intelligence
3 Ways Entrepreneurs and Businesses Can Benefit From AI's 'Third Wave'
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.
Project Grow
4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
Rebranding
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
