Marketing
News and Articles About Marketing
Ecommerce
![Aaron Agius]()
5 Customer Engagement Metrics All Ecommerce Sellers Must Track
Use available tools to determine best practice.
Sustainability
![Doug Kramer]()
How to Market Your Sustainable Business
Want to make your company a little more environmentally friendly? Here's how to do it without sacrificing sales.
Marketing
![Josh Felber]()
Two Influential Gen Zers Explain How to Market to Young Consumers
Today's youths build relationships both in person and online -- and with both individuals and brands.
Social Media
![Alfred Lua]()
13 Proven Tips on Running Successful Social Media Campaigns
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
Competition
![Craig Simpson]()
3 Reasons to Start Copying Your Competitors Today
You don't have to steal strategies or plagiarize work to learn from your competitors-find out how.
Ask Entrepreneur
![Entrepreneur Staff]()
What Are the Best Ways to Use Content Marketing to Grow Your Business? Watch This Facebook Live June 1.
Entrepreneur.com's insights editor and social media editor will discuss best practices for content marketing on the next #AskEntrepreneur Facebook Live.
Take It From The Pros
What Gary Vaynerchuk Learned by Experimenting on Himself
Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.
Online Marketing
![Samuel Edwards]()
7 Pieces of Information Necessary for Any Marketing Strategy
Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.
Snapchat
![Tony Tie]()
'Snap' to It: 5 Tips to Improve Your Snapchat Marketing
Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
Sales
![Andrew Medal]()
How to Close Deals Without Coming Off as Salesy
Cold calling, cold emails and sales tricks are outdated. Welcome to the new world of sales.
Marketing
![Sam Oh]()
6 Super Simple Content Marketing Hacks to Double Your Lead Generation
If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.
online content
![Sujan Patel]()
Leveraging Micro-Moments in Your Content Campaign
Not only do you need to answer the right questions with your content, you need to ensure the content is easily digestible.
Online Businesses
![Toby Nwazor]()
3 Major T's to Cross Before Starting Your Online Store
Building an online store is no mean feat. But it is not rocket science, either.
Take It From The Pros
![Mario Armstong]()
Don't Just Sell a Product, Sell an Idea
The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
