Marketing

News and Articles About Marketing

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
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4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Carol Roth
4 Effective Email Marketing Conversion Tips for Small Businesses
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4 Effective Email Marketing Conversion Tips for Small Businesses

Use email marketing to grow your business.
How Small Business Networking Strengthens Your Personal Brand
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How Small Business Networking Strengthens Your Personal Brand

Networking can be defined as the building, maintaining and developing of relationships.
Maria Elena Duron
How to Get Your Emails Opened
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How to Get Your Emails Opened

Inspire your customers to open and read your marketing emails -- and to take action.
Ben Angel
Learn How to Create Legendary Promotions in This Free Teleseminar
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Learn How to Create Legendary Promotions in This Free Teleseminar

Two Entrepreneur Press authors come together to provide marketing insight for your next campaign.
The Staff of Entrepreneur Media, Inc.
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
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3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
6 Ways to Boost Sales With AdWords Expanded Text Ads
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6 Ways to Boost Sales With AdWords Expanded Text Ads

Soon, you'll have 50 percent more ad text. Use it wisely.
John Lincoln
What Pokémon Go Can Teach You About Creating Buzz
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What Pokémon Go Can Teach You About Creating Buzz

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
AJ Agrawal
12 Worst Social-Media Fails in 2016 So Far
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12 Worst Social-Media Fails in 2016 So Far

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Lindsay Friedman
6 Steps to Dominate a Competitor's Social Media Marketing
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6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
How to Deliver a Successful Elevator Pitch
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How to Deliver a Successful Elevator Pitch

Being relatable and making your audience care are the first key steps.
How to Create a Lead Magnet That Attracts Visitors and Converts Customers
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How to Create a Lead Magnet That Attracts Visitors and Converts Customers

No bait-and-switch here: Quality, relevant offers are the real way to get website users to opt in.
Ehsan Jahandarpour
How to Use Content to Create Trust With Users
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How to Use Content to Create Trust With Users

It comes down to three things.
Sujan Patel
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Marketing Bootcamp

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Craig Corbett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.