As the superstar embarks on the next leg of The Eras Tour, a UK-based museum is hiring a Taylor Swift advisor.
Mastering backlinks and content intent is key to ranking higher on search engines. Our guide can help you learn the right techniques and strategies for improving your backlinks and content quality.
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.
The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.
You're Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.
These five essential tips for crafting effective marketing emails faster will ensure you captivate your audience while saving precious time.
Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing...
Companies Are Spending $21.2 Billion on Corporate Swag — Only For It to End Up in the Donation Pile. Here's What You Need to Do to Stand Out.
How entrepreneurs can transform promotional products into meaningful, story-driven tokens that captivate, connect and create lasting brand impressions.
A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.
Transform your brand's presence and drive growth using insights.
Al implementar estas estrategias, puedes aumentar la presencia de tu marca, conectarte con tu audiencia y alcanzar tus objetivos de marketing.
Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth
There's one business hack that's winning, though it's often overlooked: Diversity, equity and inclusion is good for business — and just plain good.