Marketing

News and Articles About Marketing

5 Tips for Getting High Quality Backlinks In 2016
Marketing Bootcamp

5 Tips for Getting High Quality Backlinks In 2016

Achieving a strong backlink portfolio using white-hat SEO tactics is difficult but not impossible.
Eric Siu
Think Small Talk Is Meaningless? Think Again. Keith Ferrazzi Breaks Down 3 Ways to Do It Right.
Marketing Bootcamp

Think Small Talk Is Meaningless? Think Again. Keith Ferrazzi Breaks Down 3 Ways to Do It Right.

Consider these real-world tips to gain what Ferrazzi 'instant intimacy'
Udemy
How to Avoid Overspending on Marketing
Marketing Bootcamp

How to Avoid Overspending on Marketing

In this video, Entrepreneur Network partner Poornima Vijayashanker and Storyhackers co-founder Ritika Puri discuss how to avoid overspending on marketing your product or business.
Poornima Vijayashanker
5 Questions to Determine If You've Outgrown Your Web Hosting
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5 Questions to Determine If You've Outgrown Your Web Hosting

Web Hosting isn't just a commodity. Find out if your web hosting is helping your business or holding it back.
Tony Messer
5 Steps to Getting Started on Snapchat
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5 Steps to Getting Started on Snapchat

The platform claims more than 8 billion video views a day. So why isn't your company on it?
Sujan Patel
How to Calculate ROI for Your Content Marketing Campaign
Marketing Bootcamp

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?
Jayson DeMers
7 Time-Tested Rules for Marketing and Growing Your Business
Marketing Bootcamp

7 Time-Tested Rules for Marketing and Growing Your Business

To make it as an entrepreneur, you have to think beyond industry standard.
Deep Patel
5 Harsh Truths About the Internet Marketing World
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5 Harsh Truths About the Internet Marketing World

Don't be fooled by emotionally evocative content. Do your research before making an investment.
Kimanzi Constable
6 Do-It-Yourself PR Tips for Small Businesses
Marketing Bootcamp

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
10 Quick Changes That Help Your Resume Get Noticed
Marketing Bootcamp

10 Quick Changes That Help Your Resume Get Noticed

Applying for a job? Try out these quick resume changes that will get you noticed by employers.
Alex Freund
9 Ways to Save Time and Money With Marketing Automation (Infographic)
Marketing Bootcamp

9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.
Ehsan Jahandarpour
5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good
Marketing Bootcamp

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

For example, never use marketing automation just because you're lazy.
AJ Agrawal
Don't Make These 3 Technology Mistakes
Marketing Bootcamp

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
6 Link-Building Tips for Bootstrapped Entrepreneurs
Marketing Bootcamp

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Josh Denning
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.