You can be on Entrepreneur’s cover!

Marketing Without PR Is Like A Dream Without A Goal A company with marketing and no PR is akin to having a store that no one knows about.

By Siddharth Kadri

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Wondering how PR and marketing work hand in hand? There is confusion if PR is part of marketing or is it an independent function. How much do the two differ from each other? Or is there a fine line between the two?

We've all read the textbook definition of the differences between the two: Marketing supports sales mainly using advertising whilst PR supports brand building using press.

If we break down the roles of Marketing, PR & Sales in Business Development:

  • The role of PR and of media in general (including social media) is to engage with the audience, create awareness and build thought leadership
  • The role of marketing is to get people relate with the brand. As Phillip Kotler, the god of marketing defines says: "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."
  • The goal of sales is to get people to keep buying the product and fall in love with it

In the age of Digital Disruption we can see that the lines between PR & Marketing are blurring and brands are moving towards integrated marketing strategy. Integrated Communications broadly applies to organizations as a collective group, not just a business; and publics encompass the variety of different stakeholders.

The truth is, you can't do marketing without investing in PR, and you can't do PR without marketing. The end goals — selling products and making people love a company—are intertwined.

In many companies, marketing, PR, and communications are all integrated together under one department for organizational efficiency and scalability. As a result, people tend to conflate marketing and PR, and that's not entirely bad. Both are responsible for communicating to prospective customers and both are necessary to keep the sales process operating. A company with PR and no marketing is akin to having a store with no displays and just a cash register at the end of a hallway. A company with marketing and no PR is akin to having a store that no one knows about. You need both to be effective.

What is important is that your company is viewed favourably by the public, and if people aren't connecting with your overall brand, they're not going to buy your products. You may or may not choose to work with an agency (depending on the size of your business and how much free time you have), but you do need earned media. You do need people talking about you. You do need people telling friends about you.

Siddharth Kadri

Vice President- Communications & Strategic Alliances - First Economy

Siddharth has been in the Marketing & Communications business for almost a decade and has managed the communications mandate for clients across industries. An MSc in International Business from Robert Gordon University, Scotland, he has been instrumental in setting up social/digital media campaigns and processes for leading industry players like Maharashtra 1TV (Marathi News Channel), Mumbai Congress, HRH Group of Hotels and many more. He was recently nominated for the Young Gun Award in the Exchange4Media Indian Content Marketing Awards 2017.
Business News

OpenAI Reportedly Used More Than a Million Hours of YouTube Videos to Train Its Latest AI Model

YouTube CEO Neal Mohan said last week that if OpenAI used YouTube videos to train text-to-video generator Sora, that would be a "clear violation" of the terms of use.

Franchise

One Factor Is Helping This Entrepreneur Tackle Business Ownership Later in Life. Now, She's Jumping Into a $20 Billion Industry.

Stacey Howell has reinvented herself multiple times. In her latest move, she leverages her extensive corporate career, history of public service and experience running a nonprofit as a Woodhouse Spa franchisee.

Growing a Business

6 Ways to Pioneer Creative Content with AI the Right Way

Here's how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience.

Health & Wellness

Following These Five Practices Dramatically Improved My Mental Health — Find Out If They Could Help You, Too.

In today's environment, there's countless barriers to our focus on our mental health and emotional wellbeing. These five practices will help you overcome such barriers.

Business Solutions

Launch Your Coding Career With Help From This Discounted Bundle

Featuring Microsoft Visual Studio, this package provides building blocks you can apply toward long-term success at a surprisingly low price through April 16.

Growing a Business

Stanford Professors On the Counterintuitive Strategy That Helps Google Hire Top Talent

We assume that the best processes are seamless, but a little friction can go a long way.