Blinkit Enters 10-Minute Food Delivery with Bistro App Launch Bistro will cater to customers seeking quick access to snacks and ready-to-eat items like sandwiches, samosas, and coffee.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Blinkit

Blinkit, the quick-commerce subsidiary of Zomato, has unveiled Bistro, a new app dedicated to 10-minute food delivery. This strategic move positions Blinkit to rival Zepto Cafe, which recently announced its own standalone app for food delivery.

Bistro will cater to customers seeking quick access to snacks and ready-to-eat items like sandwiches, samosas, and coffee.

This marks Zomato's second foray into ultra-fast food delivery, following the closure of its previous initiative, Zomato Instant. With Bistro, Blinkit aims to capitalise on the rapidly evolving quick-commerce market, where companies like Blinkit and Zepto have expanded from delivering groceries to include apparel, medicines, and now food.

The Bistro app is currently available on Android's Play Store, with an iOS version expected soon. Blinkit's focus on food delivery reflects a broader industry trend as rapid delivery firms seek new revenue streams beyond traditional grocery services.

The competition in this niche is heating up. Swiggy, through its Bolt platform, and Zepto Cafe are key players in the space, alongside emerging startups like Bengaluru-based Swish, which recently raised USD 2 million from Accel and angel investors. Swish's entry underscores the growing investor confidence in the 10-minute food delivery model.

Initial results highlight the potential of this segment. Zepto reported 30,000 daily orders for its Cafe service, while Swiggy revealed that Bolt contributes 5% of its total food orders.

Blinkit's Bistro launch signifies a new chapter in the quick-commerce battle, aiming to redefine convenience for urban consumers while unlocking fresh growth opportunities for Zomato in an increasingly competitive landscape.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Money & Finance

Make Money on Autopilot With These 5 Smart Passive Income Ideas

Five innovative ways to earn money even when you're sleeping.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Growing a Business

Want to Boost Your Profits by Up to 95%? Focus on This Underrated Metric.

Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.

News and Trends

Building the Foundations for an AI-Powered Nation

"We're not just thinking about how we encrypt data; we're asking whether we can reduce dependency on foreign firmware and build a true root of trust," Golok Simli, CTO of Passport Seva

Leadership

Why 18 Minutes of Your Day Can Make You Better Than 95% of People

What if I told you that's all you need to surpass 95% of people in any skill? With 18 minutes of focused, consistent effort each day, you can turn small moments into massive progress.