Get All Access for $5/mo

E-Mobility Maestro: Mahesh Babu Mahesh suggests that one should prioritize creativity and innovation in product development and solutions during the initial stage of organisation.

By Priyanka Tanwer

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mahesh Babu, CEO, Switch Mobility

In order to reduce emissions while facilitating mobility for a large number of people, Switch Mobility's SWITCH EiV22, India's first electric double-decker bus came into existence.

Mahesh Babu said that the company aimed at making a significant impact on the environment and society by introducing a novel product that could revolutionize urban transportation.

He said, "The product carries 86% more passengers, significantly reducing traffic congestion. With a 41% smaller footprint, it optimizes road space in crowded cities. This translates to a staggering 72 tons of carbon reduction and removes the equivalent emissions of 28 cars annually."

Speaking on identifying the customer needs, he said that we don't just listen to what customers say they need. "We actively uncover the needs they might not even know they have and address the root causes of those unmet and deeply seated customer needs," he added.

By direct interactions with customers, policymakers, regulators, and industry bodies, we gain a holistic understanding of the Total Cost of Ownership (TCO), which offers value throughout the product lifecycle to customers.

"This ensures our solutions are not just cost-effective at purchase but deliver long-term value and address the true needs of our customers," he added. Mahesh does not believe that creativity and business are two separate entities.

He said, "Creativity is perfectly integrated into all the business functions working towards a common objective of enhancing the value to our customers. We follow an Integrated Approach where creativity is championed. We don't just balance creativity and business; we leverage them both to achieve optimal results."

Mahesh suggests that one should prioritize creativity and innovation in product development and solutions during the initial stage of organisation. "Stay curious and open-minded. Explore new ideas and approaches to meet customer needs. This proactive approach will establish a strong foundation for growth and differentiation in the market," he added.

Factsheet
Number of people employed: 550+
Turnover: +75Cr (FY22-23)
Year of Inception: 2021

Priyanka Tanwer

Feature Writer

With eight years of experience covering various beats for the digital and print media, now covering electric vehicles and sustainability for Entrepreneur India, keeping a nose for innovation and new technology in this futuristic sector. You can reach me at tpriyanka@entrepreneurindia.com     
News and Trends

Indigrid Technology and Hour4u Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

News and Trends

Will Nirmala Sitharaman Go Soft on Crypto in Her 2nd Term as FM?

This harsh treatment coupled with India's decision to not yet ban the currency has left many in a fix. So, what does the coming times mean for crypto players in India?

Growth Strategies

Learn business by doing business across the Globe: The next revolution in Entrepreneurship

As the startup ecosystem sees an influx of new entrepreneurs, the question arises: Is our current business education sufficiently equipping students for the entrepreneurial challenges they will face?

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.