India's Ecommerce Shopper Base To Beat US: Report The report stated that the nation currently has the third-largest shopper base globally, with 180 to 190 million online shoppers in 2021, which is estimated an increase at 400 to 450 million by 2027

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

According to a report by consultancy firm Bain & Co and homegrown e-tailer Flipkart, it is said that the India's e-commerce is expected to grow at a rate of 25 to 30 per cent annually for the next five years, which will eventually increases the user base that is capable to beat the second-largest e-commerce shopper base, United States, in the next one or two years.

The report titled, 'How India shops online 2022', added that the nation currently has the third-largest shopper base globally, with 180 to 190 million online shoppers in 2021, which is estimated an increase at 400 to 450 million by 2027.

"With the pace of growth we are talking about, we are very soon going to be the second largest shopping base, only behind China," said Manan Bhasin, partner, Bain & Co, in a statement.

The report was penned by Arpan Sheth, Shyam Unnikrishnan, Manan Bhasin and Abhishek Raj. The authors have warned that the current inflationary environment might prove to be a short-term headwind for the market but the long-term outlook is robust thanks to structural drivers.

While moving forward, it is stated that the category mix in online commerce is expected to evolve, with growing demand for fashion, grocery and other categories as its reach widens across the country.

"Fashion will continue to be the gateway category for ecommerce going forward over the years as most of the time fashion products would be the first thing users buy online. The fashion segment is likely to increase from 20 to 25 per cent of overall ecommerce sales to 25 to 30 per cent," Bhasin added in the statement.

The report also mentioned that the Indian government is also playing a critical role in democratizing e-retail for India through the creation of the open network for digital commerce (ONDC).

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.

Business News

These Are the Most In-Demand Jobs for 2025, According to a New Report

From software developer to registered nurse, these jobs have the highest number of predicted openings.

Thought Leaders

How to Create a Winning Elevator Pitch for Your Healthy Snack Brand

Michelle Razavi and Nikki Elliot, co-founders of the dessert cashew butter brand Elavi, explain the strategy that helped them win big on "Elevator Pitch."

Growing a Business

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like personalization, content clusters and virtual events help build stronger customer connections and deliver real results.

News and Trends

EQT Acquires 100% Stake in Indostar Home Finance for INR 1,750 Cr to Boost Growth

EQT plans to invest INR 500 crore of primary capital into Indostar Home Finance via its MMG fund to fuel its next growth phase.