Mother Sparsh Set To Raise INR 100 Crore In Series B Round The fund raised will be utilized to enhance the portfolio, especially across baby skin care and mother-oriented segment

By Teena Jose

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Premium baby and mother care brand Mother Sparsh set to raise around INR 90 to 100 crore in Series B funding round with diversified FMCG conglomerate ITC Limited infusing INR 13.5 crore. The fund raised will be utilized to enhance the portfolio, especially across baby skin care and mother-oriented segment. Notably, the funding announcement comes close on the heels of the brand's foray into the diaper segment, which constitutes a major chunk of the baby care market, with the launch of plant-powered cloth diapers.

"An intrinsic innovative streak as a brand and the ethos of crafting products on need-based proposition by the virtue of nature-oriented solutions is at the heart of Mother Sparsh. Our recurrent funding aims to strengthen this mission through R&D in the space and offering one-of-its-kind solutions for needs of mothers and their little ones," said Himanshu, co-founder and CEO, Mother Sparsh.

Mother Sparsh is amongst the leading players in the baby care market, having introduced in the past a slew of innovative offerings, such as 99 per cent pure water unscented and biodegradable wipes as well as plant-powered range of personal care products for babies. Mother Sparsh's objective behind the Series B funding round is to enhance R&D and foster innovation in the critical baby and mom care segment alongside sustained product portfolio diversification, claimed by the company in a statement.

Mother Sparsh, does majority of its sales through online channels, including own website, and offers range of targeted personal care solutions for moms, infants and kids.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

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