Get All Access for $5/mo

Tech Mahindra and AWS Partner to Amplify Fan Sporting Experience Globally The partnership will focus on building next-generation digital capabilities for sports organizations and delivering immersive and personalized experiences to sporting enthusiasts globally

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Leading provider of digital transformation, consulting, and business re-engineering services and solutions, Tech Mahindra announced its partnership with Amazon Web Services (AWS) to build a sports cloud platform.

"By building Sports Cloud on AWS, we aim to build a personalized, fan-focused community that transcends physical sports. The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organizations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce," said Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra.

The strategic collaboration agreement (SCA) was signed back in September this year. The partnership will focus on building next-generation digital capabilities for sports organizations and delivering immersive and personalized experiences to sporting enthusiasts globally.

According to an official statement, Tech Mahindra will have access to the resources and services of AWS.

"Tech Mahindra shares our passion for the sports industry, and our belief that cloud, AI, ML, and emerging technologies will drive the sports technology of the future," shares Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS.

The platform will be powered by real-time analytics, artificial intelligence (AI), machine learning (ML), high-performance compute for AR/ VR, enriched broadcasting, and Web 3.0 technologies. Reportedly, Punjab Kings, a professional franchise in the Indian Premier League, has been working with Tech Mahindra to engage fans by bringing content, community, and commerce together.

The platform will also use AWS native services, AWS Elemental MediaLive, AWS Elemental MediaConvert, Amazon Kinesis Data Streams, Amazon Managed Blockchain, and Amazon SageMaker.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 

Most Popular

See all
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

By Aditya Pran Mahanta
Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

By Amanda Breen
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.

By Arthur Wang
Franchise

Kick-Start Your Small Business With These Cost Effective Strategies

Starting a small business is an exciting adventure, brimming with both opportunities and challenges. A key to success is effectively managing costs from the outset.

By Adam Povlitz
Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

By Kerry Chen