Get All Access for $5/mo

The Good Bug Raises $3.5 Million In Series A Funding The Company plans to deploy a large part of the funds for new product development, team expansion and brand investments

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

The Good Bug, a gut health focused brand, has raised $3.5 million in Series A funding led by Fireside Ventures. The Company plans to deploy a large part of the funds for new product development, team expansion and brand investments.

"We aim to pioneer and expand the Gut Health category in India, which has been an unexplored segment. We're unraveling the same by helping people get to the root cause of core health issues and holistically solve it. Our journey has been about more than just business; it's about transforming lives. We are thrilled to see the impact we've had on people's health and well-being. We are excited to have Fireside Ventures as our partner in this journey, with their deep knowledge of the Indian consumer and startup ecosystem," said Keshav Biyani and Prabhu Karthikeyan, founders, The Good Bug, in a joint statement.

Set up in November 2022, The Good Bug is India's gut-health-focused health and wellness brand. The brand addresses chronic issues across bloating, constipation, weight management and others through the gut. As per the company, the brand has disrupted the health and wellness market by identifying the importance of Gut Health early on and delivering to the consumer promise through scientifically backed and user-friendly solutions.

"As consumers are getting more health-conscious and looking for safe and effective solutions with long term benefits; we see a huge potential for gut health. The Good Bug is at the forefront of this segment with their innovative and effective products. We are thrilled to partner with the team as they continue to pursue their vision," said Ankur Khaitan, principal, Fireside Ventures.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.


Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Thought Leaders

25 Common Characteristics of Successful Entrepreneurs

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive.


Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.