Behind The Scenes: The Agency Behind Some Of India's Leading Influencers IPLIX Media, an influencer marketing agency, was founded by Jag Chima and Neel Kamal Gogia in 2019.

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Photo by Brooke Lark on Unsplash

IPLIX Media, an influencer marketing agency, was founded by Jag Chima and Neel Kamal Gogia in 2019. Both founders saw a need-gap in the Indian market for a strategic approach towards influencer marketing, and thus, they co-founded the company, which connects brands with influencers while also providing them with assistance and management tools.

IPLIX has a portfolio of 40+ brands and 200+ creators including comedian Saloni Gaur, Tech Burner aka Shlok Srivastava, Neha Doodles, and many more renowned creators from the influencer community.

SEE VIDEO: Comedian Saloni Gaur on her Kangana Ranaut equation, answering repetitive questions and more

Clearly, to do something on such a scale is not an easy task, and one of the issues they face is in recruitment. "We are looking for individuals with a very versatile mind-set. Essentially they should be someone that can fire out 10 solutions for every obstacle. The issue complicates further when we consider the scale at which we are running our operations. Due to this, we are always in the process of recruiting team members. However, out of 100 applications, we may only shortlist 10 after the first round of interviews and potentially have only one or two suitable candidates for the role," says Jag, who is also a supporter of The Unique Home for Girls in Jalandhar, India, which is for unwanted, abandoned girls in Punjab, India.

SEE VIDEO: A candid chat with Tech Burner aka Shlok Srivastava about his journey

Neel agrees with him on this front and says that since the industry itself is new, hence, there is no base filter for their hiring process which makes the process of talent sourcing all the more difficult. The inclination towards a younger workforce is because they can easily mould their creativity in accordance with the social media dynamics. However, there are several cons to this preference as well. "We are essentially hiring freshers who are looking for experience and require a comparatively higher amount of investment from us in terms of training and guidance. Secondly, as there is no agency that has been working in this space for more than a decade, there is no benchmark that we can compare ourselves to. The onus falls on us to set the standards of innovating with our ideologies and working model in this constantly evolving industry which becomes an interesting challenge for us," explains Neel, who started his journey with IPLIX in 2019 when he was 21 years old and has been associated with the field since the age of 19. As a student, Neel established relationships with YouTubers and managed their channels ultimately being instrumental in growing them exponentially, from small platforms to large empires.

And what advice do these co-founders have for budding entrepreneurs? Jag says you need to believe in yourself and have to be bold and confident in your product if you want others to be. Neel gives an industry insight saying that from a distance, the influencer marketing space is highly lucrative, which is true. The space has money. However, in order to sustain the growth, you need to identify the gaps in the market and how you can add value to it. You need to solve a problem and make space for your identity. So, his advice is to 'solve a problem, create something of value and keep innovating.'

Kabir Singh Bhandari

Former Senior Assistant Editor

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

How AI Can Free Up Your Time For Less Busywork and More Innovation

If there's one trait every founder needs, it's a willingness to experiment. Today, experimentation is easier and more accessible than ever thanks to AI.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Making a Change

Learn Up to 56 Languages for Just $35

Get lifetime access to the platform that turns language learning into a game.

Science & Technology

How I Went From Side Hustle to 7 Figures Using These 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

News and Trends

India Accelerator Launches Two Flagship Programs to Build Future Startup Leaders

These flagship programs are tailored to cultivate entrepreneurial and venture capital talent—nurturing the builders, operators, and investors who will shape the next wave of Indian innovation.