Social Media

News and Articles About Social Media

If Your Content Marketing Isn't Working This Is Probably Why
Marketing Bootcamp

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman
5 Mobile Musts for Real-Estate Marketing
Real Estate

5 Mobile Musts for Real-Estate Marketing

Renters and buyers today demand on-the-go tools, even when it comes to selecting where they'll put down roots.
Aaron Orendorff
Maximize Your Returns With Social Media Targeting
Make More Happen

Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Tracy Byrnes
6 Ways to Avoid Hiring the Next Ryan Lochte
Marketing Bootcamp

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company
20 Questions

How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company

For our series '20 Questions' Ryan Holmes, CEO and co-founder of Hootsuite, talks about his method for cutting jargon out of emails, how exercise helps him focus and more.
Grace Reader
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
Celebrity Endorsement

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product

The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.
Matthew Wilson
The Online Response to the Big Debate Reveals Just How Influential Social Media Is
Social Media

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
Samuel Edwards
How to Develop a Social Media-Crisis Strategy
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Pratik Dholakiya
This Entrepreneur Is Building a Matchmaking Service for Pen Pals
Etiquette

This Entrepreneur Is Building a Matchmaking Service for Pen Pals

Kate Dobie wants to create a hub for letter-writers. Can it work? We asked her ... by letter, of course.
Jason Feifer
German Regulator Orders Facebook to Delete WhatsApp User Data
Facebook

German Regulator Orders Facebook to Delete WhatsApp User Data

The Hamburg Commissioner for Data Protection and Freedom of Information said Facebook was infringing data protection law.
Twitter Could Take Many Forms, Depending on New Owner
Twitter

Twitter Could Take Many Forms, Depending on New Owner

Companies like Salesforce, Disney and Google have shown interest in the microblogging company.
The 140-Character Limit Is Dead. Long Live The 140-Character Limit!
Twitter

The 140-Character Limit Is Dead. Long Live The 140-Character Limit!

Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
Lesya Liu
3 Tools to Uncover Your Competitor's Keywords
Marketing Bootcamp

3 Tools to Uncover Your Competitor's Keywords

With the combination of these three tools you can prepare a great list of profitable keywords.
Asim Mughal
Facebook Inflated Video Ad Viewing Stats for 2 Years
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.