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#6 Vital Points You Should Understand Before Starting a Business If investing in the growth of your firm feels like a problem, you should figure out areas where you are messing up, before irreparable damage is caused

By Kumar Savar Malhotra

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Starting a business venture is a roller coaster ride, which has its own thrills and challenges.

You can predict some future steps, but you don't know what might come your way till it's actually upon you. It's like a drive up a hill — you can't estimate the ups and downs till you start driving on the path. So before you begin, it's paramount that you keep in mind some key points that can save you the headache most entrepreneurs experience.

Cash Crunches shouldn't Last for Long
Managing funds and investments is a tough task, and every company faces a cash crunch at one point, but if they last for too long, or visit you frequently, you may have to re-evaluate your business plan. If investing in the growth of your firm feels like a problem, you should figure out areas where you are messing up, before irreparable damage is caused.

Invest your Money in the Right Domains
The rule is, don't over- or under-spend. Inexperienced entrepreneurs often face the challenge of building a good investment plan, and somehow end up investing in important areas, but in the wrong proportion. Talk to entrepreneurs who've been running in the race for a long time, and learn from their exposure. So act wisely, and know where to spend and how much.

Don't Target the Minority:
They say the best entrepreneurs come up with exclusive ideas, but what they don't tell you is that the best ideas aim to solve real life problems. Anybody can think of wonderful ideas if they sit down with a pen and paper, but how many target the daily issues faced by the majority? Ponder over it.

Your Desire Should be Stronger than Your Doubts:
Ask any successful entrepreneur the reason behind their success, and none of them will mention the technical or creative aspect — it's their psychological strength. The fire of failure burns brighter than the lights of success. So use it to act, and not just pen down inspirational quotes about successful businessmen. Above all the failures, ups and downs, is the will to reach your destination.

Turn Every Hurdle into an Asset:
If you're starting a business, innumerable obstacles are going to cross your path, and you should be prepared for the unexpected. But true power and intelligence lies in the key which changes these adversities into strengths for better outcomes. If you face every challenge with the will to use it for your betterment, nothing can break you, but only build you.

Know When it's Time:
Of course, you should never let little failures break you to an extent of giving up, but at the same time, you shouldn't shut your eyes to the red flags. When debts begin to grow, and no improvement comes your way, you should know it's time to call it quits. Either mend your ways, or realize it's time before your losses become irrevocable. You will be tight on cash, you will find it hard to control and regulate everything, and there will come a point where you will not be able to create what you imagined, but remember, your desire should burn brighter than these little flames of failure. Good luck!

Kumar Savar Malhotra

Founder, Just Businesses

The third generation restaurateur Kumar Savar Malhotra, Working Partner, The Embassy Restaurant is now stepping into the startup industry with his new venture, Just Business, an eminent business marketing portal, which caters to the global business community by connecting complementing businesses around the world.
Savar completed his hospitality management from the renowned Les-Roches, Switzerland, and then was trained under big brands like ITC, Nirulas, Mandarin Oriental Fortune Hotel, and later joined his family business, The Embassy Restaurant (Legendary Restaurant Chain since 1948).

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