Kriti Sanon

News and Trends

Kriti Sanon's Skincare Brand HYPHEN Hits INR 400 Cr ARR

The brand claims that it now serves over 19,000 pin codes, and its consumer base has quadrupled in one year, growing from 1 million to 4 million.

News and Trends

The Multi-Hyphenate: Kriti Sanon and Tarun Sharma

Sanon believes in nature as well as science, and she wanted to create something that would hyphen both. And that's how she met, Tarun who also runs another successful D2C venture mCaffeine

News and Trends

Kriti Sanon Partners With mCaffeine To Launch a D2C Skincare Brand

As per an official release, PEP Technologies will invest INR 30 crore in Hyphen, as the first round of investment, being the majority shareholder, fueling the partnership's growth and success