Get All Access for $5/mo

5 Challenges a Woman Entrepreneur May Face in Experiential Events Space in India Gone are the days when the business-sphere used to be male dominant, it's the time for the women to prove their strength

By Rishu Gandhi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

In this modern era, Women entrepreneurs have been making an outstanding impact on the growing domain of entrepreneurship. It has certainly been a long process to reach where women entrepreneurs are today. However, there still persist certain odds blocking their way if they are in the experiential events space in India. If one tries to dig in, the challenges will be numerous with a multitude of reasons. Here is the list of top 5 challenges that act as the main hurdles for women entrepreneurs in India:

1. Family Support: Family support constitutes to be the major support system for any person. However, it acts as a more important catalyst for a woman who aspires to be an entrepreneur since she has to go out and face the world. Not only do they have to excel at their work, but they are also bestowed with the responsibility of excelling at their homes. This balance could be maintained well only if they are backed up by ample family support. Most of the women entrepreneurs find this as a major hurdle when they are not supported by their families while trying to fly and touch the skies. In such a circumstance, all you got to do is- have patience and make your family understand your dreams in a better way and what you aim to do. An open dialogue is the only saviour here.

2. Access to Adequate Funding: Raising funds is an important challenge for any entrepreneur. However, it takes a graver face when it comes to women entrepreneur. Due to some pre-conceived notions that do not trust the capabilities of women entrepreneurs, investors often have numerous inhibitions whenever there is an investment proposal from an enterprise run by a woman. Here, you need to remember that you can prove your competency to your counterpart only with actions, not with words. Show your investors that you are confident of your business plan and you know it will reach the peak of success if funded adequately and with trust.

3. Limited Scope of Mobility: Owing to the restrictions imposed by their families, there are a lot of women entrepreneurs who find it difficult to travel to different cities in order to fulfil their business needs. The unsafe atmosphere outside and problematic perception of the people bind the thoughts of families which leads to curbing women from travelling much. This problem can be overcome only by communicating well to your family and taking them in trust that you are moving only towards your goal when you are seeking their co-operation to travel.

4. Inadequate Practical Experience: Women in India are hardly trained to do well in business or as an entrepreneur. This often leads to a wide gap between the entrepreneurial skills of men and women. Since women are not given the right exposure, they lack the entrepreneurial bent of mind and practical knowledge which results in the insignificant output. Budding women entrepreneur must take a course, attend workshops and conferences on entrepreneurship before starting on their own. While this will give them ample learning on the subject, they will also help them in getting exposed to the right set of experiences to nurture their venture well.

5. Serious Acceptance: Just because of their gender, women entrepreneurs are often denied serious acceptance in their ecosystem. This paves way for a number of problems like not accepting them as apt leaders or not given due acknowledgment and encouragement to their efforts. Since they are not taken seriously enough, they often struggle in having the right set of people to work with. All women entrepreneurs must remember that your confidence is your key. Avoid the negative comments around you and keep striving hard to show what you are and what you can do.

Being a woman entrepreneur in India is not easy. But remember, bigger things do not come easy ever. If you have the courage to have your own enterprise, you certainly have the potential to make it work and reach the heights that you had dreamt for. Just have the faith in yourself and your hard work and you are set to astonish everyone around you.

Rishu Gandhi

Founder and Head- Brand Strategy, Mother Sparsh

News and Trends

Ted Sarandos, Netflix Co-CEO, says, 'Heeramandi: The Diamond Bazaar is our biggest drama series to date in India'

As the SanjayLeela Bhansali-created web series Heeramandi: The Diamond Bazaar made a huge contribution to the second quarter 2024 earnings of Netflix, the company highlighted the show that celebrates a true-blue Indian story

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

News and Trends

Cyber Attacks on Indian Organizations Surge 46% In Q2 2024: Report

Indian organizations must build robust cybersecurity mechanisms to protect their infrastructure. Failure to do so can lead to the loss of large data sets, significant capital, and sensitive credentials, including banking, healthcare, and military data

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.