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To Make 1-800-Got-Junk A Success, Its Founder Had To Rethink Everything (Including Himself)

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This story appears in the January 2019 issue of Entrepreneur. Subscribe »

This is my main man Tom," says a smiling Brian Scudamore, gesturing behind him to one of his junk removal guys. "And my other main man.Tom," he says, pointing to a second.

Max-O-Matic

It's the opening of a 1-800-Got-Junk? commercial that, since 2015, has racked up 7.7 million views on YouTube. This is how most people know Scudamore, founder of the wildly successful company: He's been the face of a booming brand so straightforward that its name is literally its phone number, and his college-dropout story and PR savvy have earned him appearances on Oprah, Dr. Phil, Rachael Ray, Hoarders, Undercover Boss, and other national outlets.

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