Chasing branding just for the sake of branding can backfire on us.
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Here are five ways in which becoming an author can significantly increase your brand's reach and visibility.
Here's how to embrace the journey from obscurity to prominence and watch your brand soar in just six months.
Here's why it's essential to follow the research instead of your own tastes and preferences when building your brand.
A proactive reputation management strategy helps put the brand conversation in your control.
Preparation provides a valuable leg up when making a name in the crowded media business.
We can all benefit from doing the work it takes to build mutual trust, earn our customers' loyalty and create more impactful moments for the consumers we serve.
Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.