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Brands

More From This Topic

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
Brands

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Matthew Reeves | 6 min read
What Brand Evangelism Really Means -- and Why It's So Important
Branding

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Sangram Vajre | 6 min read
Extend Your Brand's Reach With Licensing
Brands

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Pete Canalichio | 4 min read
Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands
100 Brilliant Companies

Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.
Entrepreneur Staff | 2 min read
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
Brands

How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Kris Frieswick | 15+ min read
Simply the Best: the Top Franchises in 110 Categories
Franchises

Simply the Best: the Top Franchises in 110 Categories

These 110 franchises have all found a way to be at the peak of their industry in the present day.
Tracy Stapp Herold | 9 min read
Top 10 Reasons to Rebrand Your Business (Infographic)
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Rose Leadem | 2 min read
The Problem With Johnnie Walker's Jane Walker Scotch Was Perception
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Susan Gunelius | 8 min read
To Be Successful, Your Brand Needs a Clear, Simple Focus
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
C-Suite TV | 1 min read
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Brand Reputation

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Aviva Leebow Wolmer | 6 min read