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Brands

The Best Ideas Are the Ones That Make the Least Sense
Brands

The Best Ideas Are the Ones That Make the Least Sense

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
Rory Sutherland | 12 min read
Indo for Weeks: Biggie's Son Launches New Cannabis Company Think BIG

Indo for Weeks: Biggie's Son Launches New Cannabis Company Think BIG

In an exclusive interview, CJ Wallace talks about the origin story of the brand that both honors his legendary father and ushers in a new era.
Jonathan Small | 9 min read
5 Startup Branding Trends to Watch for in 2019

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.
Darpan Munjal | 9 min read
#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.
Hayden Field | 2 min read
#8 on the Franchise 500: Great Clips Reinvents the Haircut Experience

#8 on the Franchise 500: Great Clips Reinvents the Haircut Experience

The #8 company on our Franchise 500 list has an app that's been downloaded more than 10 million times, tracking customer appointments, history, and preferences.
Patrick Carone | 2 min read

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#10 on the Franchise 500: How 7-Eleven Plans to Double In Size In the U.S. By 2027
Franchise 500

#10 on the Franchise 500: How 7-Eleven Plans to Double In Size In the U.S. By 2027

The #10 company on our Franchise 500 list had its fair share of challenges in 2018, but still has big goals for the future.
Hayden Field | 3 min read
Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail
Brands

Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail

The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.
Business Rockstars | 2 min read
'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
Brands

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Matthew Reeves | 6 min read
What Brand Evangelism Really Means -- and Why It's So Important
Branding

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Sangram Vajre | 6 min read
Extend Your Brand's Reach With Licensing
Brands

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Pete Canalichio | 4 min read
Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands
100 Brilliant Companies

Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.
Entrepreneur Staff | 2 min read
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
Brands

How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Kris Frieswick | 15+ min read
Simply the Best: the Top Franchises in 110 Categories
Franchises

Simply the Best: the Top Franchises in 110 Categories

These 110 franchises have all found a way to be at the peak of their industry in the present day.
Tracy Stapp Herold | 9 min read
Top 10 Reasons to Rebrand Your Business (Infographic)
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Rose Leadem | 2 min read
The Problem With Johnnie Walker's Jane Walker Scotch Was Perception
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Susan Gunelius | 8 min read