Brands
News and Articles About Brands
Business Moving Forward
![Peter Getman]()
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Brands
![Rose Leadem]()
The People, Products and Brands We've Lost This Year
From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Take It From The Pros
![Jayson DeMers]()
Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.
Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Take It From The Pros
6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Take It From The Pros
![Renée Warren]()
5 Steps to Becoming a More Recognizable Brand
Grow your business with these simple tips.
Take It From The Pros
How to Effectively Use Storytelling to Attract a Larger Brand Following
Storytelling for your personal brand is a great way to connect more with your leads and customers.
Advertising
![Rose Leadem]()
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
Take It From The Pros
4 Simple Tips for Finding Your Brand's Voice
Every company must determine the right tone to set for themselves.
Take It From The Pros
![Jayson DeMers]()
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Take It From The Pros
![Anna Johansson]()
Tell Your Startup's Story and Captivate Your Audience. Here's How.
All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Wendys
![Rose Leadem]()
What You Can Learn From Wendy's Sassy Social Media Challenge
The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
Brands
![Steve Tobak]()
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
April Fools Day
Oh, Internet: The Web's Best April Fools' Pranks
Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.
