Brands
8 Ways Social Media Use Can Backfire on Your Personal Branding
Chasing branding just for the sake of branding can backfire on us.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
How to Preserve Your Brand's Humanity in the Era of AI
Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
5 Ways Writing and Publishing a Book Can Elevate Your Brand
Here are five ways in which becoming an author can significantly increase your brand's reach and visibility.
How to Grow Your Brand's Digital Presence from 0 to 100,000 Followers in Just 6 Months
Here's how to embrace the journey from obscurity to prominence and watch your brand soar in just six months.
Why You Shouldn't Let Your Own Personal Taste Drive Your Brand Design
Here's why it's essential to follow the research instead of your own tastes and preferences when building your brand.
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
A proactive reputation management strategy helps put the brand conversation in your control.
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
The Consumer Playbook for Today's Leading Brands: What It Truly Means to Be 'Consumer-First'
We can all benefit from doing the work it takes to build mutual trust, earn our customers' loyalty and create more impactful moments for the consumers we serve.
Beyond Logos and Colors — How to Create a Compelling Brand Identity
Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.