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Brands

Branding

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.

#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.

#8 on the Franchise 500: Great Clips Reinvents the Haircut Experience

The #8 company on our Franchise 500 list has an app that's been downloaded more than 10 million times, tracking customer appointments, history, and preferences.

#10 on the Franchise 500: How 7-Eleven Plans to Double In Size In the U.S. By 2027

The #10 company on our Franchise 500 list had its fair share of challenges in 2018, but still has big goals for the future.

Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail

The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.

More From This Topic

Brands

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Branding

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Brands

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
100 Brilliant Companies

Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.
Brands

How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Franchises

Simply the Best: the Top Franchises in 110 Categories

These 110 franchises have all found a way to be at the peak of their industry in the present day.
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
Brand Reputation

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.