Brands
How to Build a Strong Brand Identity for Your Early-Stage Startup
Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.
'Show Me the Money!': How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands
Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
World's Most Valuable Brands: e&, ADNOC, and Emirates Join the List
UAE companies show outstanding performance in an annual report highlighting the world's most valuable and strongest brands.
What to Do If TikTok Is Banned — Protect Your Brand With This 5-Step Action Plan
Here are some actionable strategies to help creators and entrepreneurs safeguard their brands from the potential TikTok ban.
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.
Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant
Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.
Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand
Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.
You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget
From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.
How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear
Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.
Stop Playing Small — How Rebranding Can Help Your Business Scale
If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.