Brands
3 Branding Strategies That Will Make Any Brand Stand Out
Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.
The 20-Step Guide to Rebranding Your Company Online
When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.
Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants
Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.
Do Web3 Brands Need Brick and Mortar Presence?
A physical address for a digital the next iteration of the internet sounds idiosyncratic. But this trend of Web3 companies and brands investing in physical places is picking up, slowly and steadily
5 Actionable Strategies to Improve Your Brand Reputation
For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.
The Step-by-Step Approach to Building a Branding Monopoly
There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.
6 Cost-Effective Ways to Acquire Brand Ambassadors
Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.
All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.
Why We Need to Create Brands That Align Our Purpose, Personality and Practice
Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.
94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.
Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.
Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.
An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.
What Damian Lillard Taught Me About Personal Branding
Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.
How to Overtake Your Competition With Creative Brand Precision
Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.
Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.
Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.
How to Better Manage Your Brand's Reputation in the Digital Age
In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.