Brands

News and Articles About Brands

The Marketing Genius Behind Snapchat's Name Change
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The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Jayson DeMers
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
Customers Don't Mind Waiting for a Superior Product
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Customers Don't Mind Waiting for a Superior Product

Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
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5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Deep Patel
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
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3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
David Saef
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
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4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Ryan Erskine
How to Overcome 5 Major Brand Trust Issues
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How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
3 Ways to Create a Brand Statement That Sticks
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3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
Can There Be Plagiarism In Marketing?
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Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
5 Landmarks That Define the Unique Selling Point for Your Business
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5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Felix Tarcomnicu
How Your Brand Can Slay Like Bey
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How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese