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The Key Metrics in Building a Brand Worth Acquiring
Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.
These Are the 10 Most Valuable Brands In the World
A look at the companies that dominated this past year.
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
How to Take Advantage of Instagram's New 'Shop' Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.
