Brands

The Key Metrics in Building a Brand Worth Acquiring

Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.

James McKinney

· 2 min read

These Are the 10 Most Valuable Brands In the World

A look at the companies that dominated this past year.

Aman Jain

· 5 min read

Why Do Consumers Buy Certain Products and Services?

John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

David Meltzer

· 1 min read

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

Tatiana Dumitru

· 6 min read

How to Take Advantage of Instagram's New 'Shop' Feature for Black Friday

Brands will look to drive more early holiday sales on the platform.

Jennifer Spencer

· 5 min read

Three Branding Assumptions to Avoid

It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions. 

Divya Parekh

· 7 min read

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

Melissa Packham

· 7 min read

Tom Popomaronis

· 6 min read

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.

Myriam Sidibe

· 5 min read

Andrew Nguyen

· 4 min read

The Best Franchise Brands of 2020

Check out the top franchises, in every category.

Tracy Stapp Herold

· 9 min read

Good Communication Can Save Your Brand During Quarantine

A single well-meaning message that comes off wrong can derail an already fragile organization.

Danielle Sabrina

· 6 min read