Brands

5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It

A personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well.

The 7 Secrets of Truly Successful Personal Brands

Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.

Jon Michail

The Biggest Mistake Brands Make With Storytelling — and How to Do It Right

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart

Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.

Erica McMillan

5 Things You Should Know Before Collaborating With An Influencer

Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience.

Ahmed Mokhtar

Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.

If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.

Nika White

How to Build Credibility and Trust With Effective Content Creation

Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base.

Don't Jump On The Bandwagon: Three Things Brands Should Consider Before Championing A Social Cause

It is true that, if done right, championing a social cause can create a strong impact on communities. But, if done wrong, a potential backlash can be foreseen, and a brand's image is at risk.

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Jackie Sunga

Breakfast Is Getting a Boozy Upgrade With Eggo's New Holiday Product

Waffle-maker Eggo is releasing a festive new product to kick off the holiday season.

Vanity Wagon Raises Around $2 Million In Pre-Series A Funding

The fund raised will be utilized to strengthen its position in the market and invest in brand building, growing the private label portfolio, offline retail, technology, and marketing and sales-driven strategies

Teena Jose

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Adam Horlock