Brands

News and Articles About Brands

Why You Should Launch a Brand, Not a Product
Business Moving Forward

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.
Peter Getman
The People, Products and Brands We've Lost This Year
Brands

The People, Products and Brands We've Lost This Year

From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Rose Leadem
Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.
Take It From The Pros

Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.

Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Jayson DeMers
6 Lessons From a London Fashion Legend on Building a Cult Brand
Take It From The Pros

6 Lessons From a London Fashion Legend on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
5 Steps to Becoming a More Recognizable Brand
Take It From The Pros

5 Steps to Becoming a More Recognizable Brand

Grow your business with these simple tips.
Renée Warren
How to Effectively Use Storytelling to Attract a Larger Brand Following
Take It From The Pros

How to Effectively Use Storytelling to Attract a Larger Brand Following

Storytelling for your personal brand is a great way to connect more with your leads and customers.
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Advertising

Heineken's New Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Rose Leadem
4 Simple Tips for Finding Your Brand's Voice
Take It From The Pros

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Tell Your Startup's Story and Captivate Your Audience. Here's How.
Take It From The Pros

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson
What You Can Learn From Wendy's Sassy Social Media Challenge
Wendys

What You Can Learn From Wendy's Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
Rose Leadem
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Steve Tobak
Oh, Internet: The Web's Best April Fools' Pranks
April Fools Day

Oh, Internet: The Web's Best April Fools' Pranks

Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.
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