Brands

News and Articles About Brands

5 Landmarks That Define the Unique Selling Point for Your Business
Radicals & Visionaries

5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Felix Tarcomnicu
How Your Brand Can Slay Like Bey
Make More Happen

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
How These Franchises are Getting a Second Chance
Make More Happen

How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
What's in a Name? In Branding, Pretty Much Everything.
Make More Happen

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Erin Schultz
This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram
Marketing Bootcamp

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Erin Schultz
Consistency Is King, Queen and All the Aces in the Game of Branding
Make More Happen

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
How to Build a Brand That Stands the Test of Time
Make More Happen

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Bootcamp

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Make More Happen

W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Marketing Bootcamp

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
Amazon to Launch New Private Labels in Coming Weeks
Amazon

Amazon to Launch New Private Labels in Coming Weeks

Amazon will only offer these labels to its Prime subscribers, and the first of the brands could start appearing as early as the end of May.
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Marketing Bootcamp

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Maximizing Live Experiences to Build Brands
Marketing Bootcamp

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing Bootcamp

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid