Brands
Partnerships
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Infographics
Top 10 Reasons to Rebrand Your Business (Infographic)
In order to grow, sometimes you've got to go back to the drawing board.
More From This Topic
Entrepreneurs
How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
Brand Reputation
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
Brands
What Factors Determine a Brand's Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Content Marketing
5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Marketing
3 Brands Crushing Instant Customer Service
Live chat is your direct connection to the most important people in your universe -- your customers.
Instagram Icon
How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'
The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Branding
Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone
In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Branding
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Brands
How and When Brands Should Chime in on Important Issues Such as #MeToo
It's not easy, but there is a correct way to go about doing it.
Branding
How I Defined My Brand Language Using This Secret Tool
In our latest episode of 'Tough Love Tuesday', brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
