Brands
Take It From The Pros
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Take It From The Pros
The Most Powerful Brands in Franchising
Here are the strongest brands in franchising for 2017, ranked.
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LGBT
How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017
For these companies, commemorating Pride is about more than sporting rainbow colors.
Marketing Ideas
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
Business Moving Forward
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Brands
The Most Influential and Successful People We've Lost This Year
From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Take It From The Pros
Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.
Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Take It From The Pros
6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Take It From The Pros
5 Steps to Becoming a More Recognizable Brand
Grow your business with these simple tips.
Take It From The Pros
How to Effectively Use Storytelling to Attract a Larger Brand Following
Storytelling for your personal brand is a great way to connect more with your leads and customers.
Advertising
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
Take It From The Pros
4 Simple Tips for Finding Your Brand's Voice
Every company must determine the right tone to set for themselves.
