Brands
Make More Happen ![Jim Joseph]()
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!
Make More Happen ![Jana Barrett]()
How to Build a Brand That Stands the Test of Time
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Marketing Bootcamp ![Jim Joseph]()
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Make More Happen ![Erin Schultz]()
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Marketing Bootcamp ![Jim Joseph]()
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Amazon
Amazon to Launch New Private Labels in Coming Weeks
Amazon will only offer these labels to its Prime subscribers, and the first of the brands could start appearing as early as the end of May.
Marketing Bootcamp ![Entrepreneur Network]()
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Marketing Bootcamp ![Gabrey Means & Cassie Hughes]()
Maximizing Live Experiences to Build Brands
What are you doing with brand events to get audience members to pull out their smartphones and share?
Marketing Bootcamp ![Efrat Ravid]()
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Make More Happen ![Jim Joseph]()
If Your Actions Speak Louder Than Words, Survey Says That 88 Percent of Consumers Will Invest In You
Authenticity means everything in branding.
Social Media Marketing ![Kimanzi Constable]()
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Your brand's hardcore, true believers are the most persuasive advocates possible.
Make More Happen ![Derek Newton]()
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll.
Marketing Bootcamp ![Entrepreneur Network]()
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Make More Happen ![Carly Okyle]()
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
Project Rock 'is designed to help people everywhere achieve their goals.'
