Brands

Top 10 Reasons to Rebrand Your Business (Infographic)
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Rose Leadem | 2 min read
The Problem With Johnnie Walker's Jane Walker Scotch Was Perception
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Susan Gunelius | 8 min read
To Be Successful, Your Brand Needs a Clear, Simple Focus
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
C-Suite TV | 1 min read
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Brand Reputation

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Aviva Leebow Wolmer | 6 min read
Behind Entrepreneur's 39th Annual Franchise 500 Ranking
Franchise 500

Behind Entrepreneur's 39th Annual Franchise 500 Ranking

We've been putting together the world's first, best and most comprehensive franchise ranking for almost four decades
Entrepreneur Staff | 4 min read
How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Entrepreneurs

How Venus Williams Is Serving Up Her Entrepreneurial Dreams

Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
Isaac Butler | 15+ min read
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
Brand Reputation

Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season

The brands that do right by their customers are the ones small-business owners trust most.
Dan Slagen | 6 min read
What Factors Determine a Brand's Value?
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
C-Suite TV | 1 min read
5 Trends Shaping the Future of Content Marketing
Content Marketing

5 Trends Shaping the Future of Content Marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Jonathan Chaupin | 5 min read
3 Brands Crushing Instant Customer Service
Marketing

3 Brands Crushing Instant Customer Service

Live chat is your direct connection to the most important people in your universe -- your customers.
Aaron Agius | 5 min read
How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'
Instagram Icon

How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Lydia Belanger | 15+ min read
Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone
Branding

Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Andrea Huspeni | 2 min read
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
Branding

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Andrea Huspeni | 2 min read
How and When Brands Should Chime in on Important Issues Such as #MeToo
Brands

How and When Brands Should Chime in on Important Issues Such as #MeToo

It's not easy, but there is a correct way to go about doing it.
Rose Leadem | 5 min read
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Branding

Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love

Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Andrea Huspeni | 3 min read