Brands: Page 2

Branding

Why Most Branding Advice Is Wrong — and What Actually Works

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.

Branding

How Businesses Can Capitalize on Emerging Domain Name Trends

The potential of new gTLDs and emerging domain trends is reshaping how businesses brand themselves online. Here's how you can stay ahead of the curve.

Branding

How to Build a Strong Brand Identity for Your Early-Stage Startup

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Leadership

'Show Me the Money!': How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands

Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.

Marketing

World's Most Valuable Brands: e&, ADNOC, and Emirates Join the List

UAE companies show outstanding performance in an annual report highlighting the world's most valuable and strongest brands.

Social Media

What to Do If TikTok Is Banned — Protect Your Brand With This 5-Step Action Plan

Here are some actionable strategies to help creators and entrepreneurs safeguard their brands from the potential TikTok ban.

Branding

Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

Branding

How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.

Growing a Business

Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

Rebranding aligns a company's identity with evolving products, audiences and market demands.

Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

Branding

Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Branding

6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Branding

You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.