Brands

Maximizing Live Experiences to Build Brands
Marketing Bootcamp

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing Bootcamp

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.
Kimanzi Constable
Finding Employee Brand Evangelists
Make More Happen

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Marketing Bootcamp

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Entrepreneur Network
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
Make More Happen

Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle
The 6 Biggest Mistakes to Avoid When Building a Brand
Marketing Bootcamp

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries
Here is How to Position Your Product as a Premium Brand
Marketing Bootcamp

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.
Marketing Bootcamp

In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.

Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need for success.
Entrepreneur Network
Should Branding Begin With the Product or the Company's Values?
Marketing Bootcamp

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
10 High-Profile Brand Partnerships That Struck Gold
Marketing Bootcamp

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Marketing Bootcamp

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
Why Franchising Was Key to Righting the Ship for This Boat Club
Franchise 500

Why Franchising Was Key to Righting the Ship for This Boat Club

With a motivated captain at the helm, a membership boating club has sailed up Entrepreneur's Franchise 500 rankings.