Brands

Consistency Is King, Queen and All the Aces in the Game of Branding
Make More Happen

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
How to Build a Brand That Stands the Test of Time
Make More Happen

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Bootcamp

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
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W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Marketing Bootcamp

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
Amazon to Launch New Private Labels in Coming Weeks
Amazon

Amazon to Launch New Private Labels in Coming Weeks

Amazon will only offer these labels to its Prime subscribers, and the first of the brands could start appearing as early as the end of May.
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Marketing Bootcamp

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Maximizing Live Experiences to Build Brands
Marketing Bootcamp

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
Marketing Bootcamp

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.
Kimanzi Constable
Finding Employee Brand Evangelists
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Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Marketing Bootcamp

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Entrepreneur Network
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
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Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle