Brands: Page 2

Growing a Business

10 Reasons Why Branding Is Important, Even For Startups

Branding is a fundamental aspect of building a successful startup.

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

My top tips for creating a unique brand that stands out amongst competitors.

Social Media

Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?

Influencers have some serious sway, but are they worth it?

Branding

8 Ways Social Media Use Can Backfire on Your Personal Branding

Chasing branding just for the sake of branding can backfire on us.

Branding

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.

Science & Technology

How to Preserve Your Brand's Humanity in the Era of AI

Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.

Branding

How PR and SEO Can Converge to Supercharge Your Online Exposure

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

Branding

Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.

Branding

Why Brands are Becoming the New Badges of Belief and Belonging

Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.

Branding

Should Your Brand Embrace Social Issues? Here's What to Consider

When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Thought Leaders

5 Ways Writing and Publishing a Book Can Elevate Your Brand

Here are five ways in which becoming an author can significantly increase your brand's reach and visibility.

Social Media

How to Grow Your Brand's Digital Presence from 0 to 100,000 Followers in Just 6 Months

Here's how to embrace the journey from obscurity to prominence and watch your brand soar in just six months.

Marketing

Why You Shouldn't Let Your Own Personal Taste Drive Your Brand Design

Here's why it's essential to follow the research instead of your own tastes and preferences when building your brand.