Brands
Branding
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Social Media Marketing
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Franchises
The Most Powerful Brands in Franchising
Here are the strongest brands in franchising for 2017, ranked.
Brand Loyalty
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Brands
The Products and Brands We've Lost This Year
We've lost a number of iconic products and companies in 2017.
Customer Appreciation
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Brands
Which Business Started the Year You Were Born?
Check out some of the businesses and brands founded from 1950 to today.
LGBT
How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017
For these companies, commemorating Pride is about more than sporting rainbow colors.
Marketing Ideas
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
Branding
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Brands
The Most Influential and Successful People We've Lost This Year
From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Personal Branding
Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.
Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Branding
6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Personal Branding
How to Effectively Use Storytelling to Attract a Larger Brand Following
Storytelling for your personal brand is a great way to connect more with your leads and customers.
