Brands: Page 2
How to Maintain Brand Authenticity in an Increasingly Skeptical World
What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.
"Run Your Way" For Brand Success: A New Balance Perspective On Marketing
The secret to success is to free brands from a one-dimensional approach to marketing, because, just as there is no one right way to run, there is no singular approach to developing a brand.
Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.
Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.
The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024
No longer can a brand hide behind its company logo and expect to thrive.
4 Ways Brands Can Educate Their Customers and Win Hearts
Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.
This 'Branding Whisperer' Wants to Reignite the X Games to Its Past Glory
Entrepreneur Shaun Neff was just tapped to help supersize the iconic sporting event. 'It has lost relevance and its connection to culture,' he says.
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.
How to Monetize Your Brand and Turn Personal Influence into Profit in 2024
In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.
What is Google Saying? Why a Positive Brand Reputation Online is So Important
Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.
5 Levels of Brand Visibility and How to Make It to the Top in 2024
Use these practical tips to go to the next level of visibility with your brand.
10 Reasons Why Branding Is Important, Even For Startups
Branding is a fundamental aspect of building a successful startup.
How to Establish a Distinct Brand Identity in a Saturated Market
My top tips for creating a unique brand that stands out amongst competitors.
Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?
Influencers have some serious sway, but are they worth it?
8 Ways Social Media Use Can Backfire on Your Personal Branding
Chasing branding just for the sake of branding can backfire on us.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.