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Brands

Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.
Brands

The Products and Brands We've Lost This Year

We've lost a number of iconic products and companies in 2017.
Customer Appreciation

6 Exceptional Examples of Brands Showing Their Customer Appreciation

Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Brands

Which Business Started the Year You Were Born?

Check out some of the businesses and brands founded from 1950 to today.
LGBT

How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017

For these companies, commemorating Pride is about more than sporting rainbow colors.
Marketing Ideas

Pop-up Shop Marketing: a Quick How-to Guide

Do it right and pop! will go customers' expanded awareness of your brand.
Branding

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.
Brands

The Most Influential and Successful People We've Lost This Year

From Don Rickles to Chuck Berry, a sad look back at this year's losses.
Personal Branding

Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.

Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Branding

6 Lessons From a London Fashion Legend on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Personal Branding

How to Effectively Use Storytelling to Attract a Larger Brand Following

Storytelling for your personal brand is a great way to connect more with your leads and customers.
Branding

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
Brands

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.