Brands

Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
Brand Reputation

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Franchise 500

Behind Entrepreneur's 39th Annual Franchise 500 Ranking

We've been putting together the world's first, best and most comprehensive franchise ranking for almost four decades
Entrepreneurs

How Venus Williams Is Serving Up Her Entrepreneurial Dreams

Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
Brand Reputation

Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season

The brands that do right by their customers are the ones small-business owners trust most.
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Content Marketing

5 Trends Shaping the Future of Content Marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Marketing

3 Brands Crushing Instant Customer Service

Live chat is your direct connection to the most important people in your universe -- your customers.
Instagram Icon

How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Branding

Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Branding

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Brands

How and When Brands Should Chime in on Important Issues Such as #MeToo

It's not easy, but there is a correct way to go about doing it.
Branding

Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love

Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.