7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Customers Don't Mind Waiting for a Superior Product
Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
News and Trends
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
You'll need technology for sure, but don't toss out traditional values just yet.
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
The fundamental logo is probably one of the most over-looked pieces of any business.
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
Authenticity is all about being true to who you are at your core.
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
5 Landmarks That Define the Unique Selling Point for Your Business
You USP must be a quality or determining factor that will make your business stand out from the competition.
How Your Brand Can Slay Like Bey
Like Beyoncé, a great brand stands for something.
How These Franchises are Getting a Second Chance
Customers loved these franchises once before. New owners are betting they will again.
Starting a Business
Reprints & Licensing
© 2017 Entrepreneur Media, Inc.
This ad will close in
Stay Informed. Be Inspired.
Receive customized news, stories and solutions direct to your inbox.
Enter your email