Brands
April Fools Day
Oh, Internet: The Web's Best April Fools' Pranks
Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.
Politics
![Lydia Belanger]()
This CEO Thinks It's Time for Business Leaders to Get Political
Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Milestones
![Lydia Belanger]()
Why These 10 Companies Turning 100 or Older in 2017 Still Matter
It takes resilience and a willingness to change to weather more than a century.
Advertising
![Rose Leadem]()
The 13 Most Interesting Ads of 2016
These ads are bound to make you laugh -- or in some cases, shed a tear.
Cadillac
Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
Holiday Marketing
![Jayson DeMers]()
5 Examples of Brands Doing Holiday Marketing Right
Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Take It From The Pros
![Jayson DeMers]()
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
Take It From The Pros
![Ann Smarty]()
5 Steps to Creating a Loyalty Building Strategy for Your Business
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Presidential Elections
![Rose Leadem]()
Social Media Sensation Ken Bone Stars in IZOD's New Commercial
The star of the second presidential debate takes his success up a notch.
Take It From The Pros
![Adam Callinan]()
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Take It From The Pros
Top Signs Your Brand Strategy Is Losing Focus
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Customer Service
8 Ways Customer Service Affects Your Business's Bottom Line
High-quality customer service is essential to a growing or established company's bottom line.
Take It From The Pros
![Jayson DeMers]()
5 Signs It's Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
