Brands: Page 3


How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)

A proactive reputation management strategy helps put the brand conversation in your control.

Starting a Business

Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling

Preparation provides a valuable leg up when making a name in the crowded media business.


The Consumer Playbook for Today's Leading Brands: What It Truly Means to Be 'Consumer-First'

We can all benefit from doing the work it takes to build mutual trust, earn our customers' loyalty and create more impactful moments for the consumers we serve.

Growing a Business

Beyond Logos and Colors — How to Create a Compelling Brand Identity

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.

Business News

Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales

Richard Dickson was hired for his expertise in brand transformation.


Are You Protecting your Brand with a Federal Trademark? Here's How to Get Started

Your business' brand is one of your most valuable assets -- and it can be protected more easily than you may think.


5 Essential Tips for Mastering Your Next Brand Photoshoot

Discover the expert strategies to plan and execute a successful brand photoshoot that aligns with your brand's identity, captures attention and leaves a lasting impression on your audience.

Thought Leaders

So You Want to Be a Thought Leader? Here are 5 Steps to Take

Younger generations are buying from people they trust and who provide value — not brands. They are buying from thought leaders.

News and Trends

TAJ Ranked As India's Strongest Brand For Third Time

According to the report, Taj achieved a brand strength index (BSI) score of 89.4 out of 100, reportedly a growth of 0.5% over the previous year


Finding Your Brand Voice — How to Write Copy That Sounds Like You

Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.

Growing a Business

More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn't One of Them.

Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.


Why Brands are Simplifying Their Logos and Visual Identity

Simple yet strong visual identities are crafted from clear brand identities.

Growing a Business

How to Craft a Powerful Brand Narrative for Your Startup

Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.


The Top 150 New and Emerging Franchise Brands of 2023

These brands are fresh, new, innovative, and looking for forward-thinkers just like you.