Brands: Page 3
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
A proactive reputation management strategy helps put the brand conversation in your control.
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
The Consumer Playbook for Today's Leading Brands: What It Truly Means to Be 'Consumer-First'
We can all benefit from doing the work it takes to build mutual trust, earn our customers' loyalty and create more impactful moments for the consumers we serve.
Beyond Logos and Colors — How to Create a Compelling Brand Identity
Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.
Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
Are You Protecting your Brand with a Federal Trademark? Here's How to Get Started
Your business' brand is one of your most valuable assets -- and it can be protected more easily than you may think.
From Chocolate-Dipping 'Banana Squads' to Workshops for 'Plant Parents,' Here's How Local Shops Are Conquering Big Box and E-Commerce
"You can't 'out-tech' big tech, but you sure can 'out-touch' them."
5 Essential Tips for Mastering Your Next Brand Photoshoot
Discover the expert strategies to plan and execute a successful brand photoshoot that aligns with your brand's identity, captures attention and leaves a lasting impression on your audience.
So You Want to Be a Thought Leader? Here are 5 Steps to Take
Younger generations are buying from people they trust and who provide value — not brands. They are buying from thought leaders.
TAJ Ranked As India's Strongest Brand For Third Time
According to the report, Taj achieved a brand strength index (BSI) score of 89.4 out of 100, reportedly a growth of 0.5% over the previous year
Finding Your Brand Voice — How to Write Copy That Sounds Like You
Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.
More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn't One of Them.
Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.
Why Brands are Simplifying Their Logos and Visual Identity
Simple yet strong visual identities are crafted from clear brand identities.
How to Craft a Powerful Brand Narrative for Your Startup
Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.
The Top 150 New and Emerging Franchise Brands of 2023
These brands are fresh, new, innovative, and looking for forward-thinkers just like you.