Brands: Page 3

Branding

How to Build a Tech Brand That Stands Out in a Competitive Market

Using the strategies outlined in this guide, your tech brand can achieve lasting success and recognition.

Growing a Business

Stop Storytelling and Start Having Brand Conversations That Convert — Here's How

Discover how to move beyond traditional storytelling and embrace impactful brand conversations with the Brand Trifecta framework, designed to unify sales and marketing efforts, create trust with your audience and drive significant revenue growth.

Growing a Business

How to Maintain Brand Consistency During a Crisis (and Why It's Important)

Discover insider strategies for maintaining a consistent brand identity, overcoming challenges and adapting to industry changes to ensure long-term success.

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Branding

Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

News and Trends

Do Web3 Brands Need Brick and Mortar Presence?

A physical address for a digital the next iteration of the internet sounds idiosyncratic. But this trend of Web3 companies and brands investing in physical places is picking up, slowly and steadily

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Branding

The Step-by-Step Approach to Building a Branding Monopoly

There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Marketing

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Growing a Business

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

Marketing

What Damian Lillard Taught Me About Personal Branding

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.