Brands - Page: 3

These Are the 10 Most Valuable Brands In the World

A look at the companies that dominated this past year.

Aman Jain

Why Do Consumers Buy Certain Products and Services?

John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

David Meltzer

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

Tatiana Dumitru

Three Branding Assumptions to Avoid

It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions. 

Divya Parekh

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.

Myriam Sidibe

The Best Franchise Brands of 2020

Check out the top franchises, in every category.

Good Communication Can Save Your Brand During Quarantine

A single well-meaning message that comes off wrong can derail an already fragile organization.

How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands

JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.

Imran Tariq