Brands
Indonesia's IDN Media Bags Series C Investment In a Round Led by EV Growth
The multi-platform media company has worked closely with more than 200 brands to help grow their business by connecting them with millennials and Gen Z
Home-grown Companies Dominate the 2018 List of Most-attractive Brands in India
According to TRA Research's India's Most Attractive Brands 2018, technology and consumer electronics brands dominated the consumer subconscious this year
7 Ways to Overachieve Your Business Goals
The idea is to stretch goals, achieve and celebrate
How Cloud Telephony Will Benefit SMEs in 2019
Cloud telephony lets you scale your business according to market demand by allowing you to work remotely
Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail
The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.
When is the Right Time to go Digital?
The customers are already a part of the internet and it is time for the businesses to join in!
'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Ways Franchise Brands can Identify The Right Crowdfunding Platform
Online collaboration is an area of exponential growth. Here's how
DIVINITI Explains How to Grow Your Franchise Roots the Right Way
If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!
This Is How Franchisors Can Generate Brand Equity While Staying Competitive
In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy.
6 Ways to Modernise Your Brand While Staying True to Your Legacy
In order to make your brand a success, it is important to know what the customers are looking for and what will work the beat in the Indian market
The E-Commerce Opportunity in Southeast Asia No One is Talking About
The rapid expansion of consumer trust for buying online is providing digitally-native brands with direct-to-consumer business models the opportunity to grow throughout the region
Australian Bag Maker Crumpler Rolls Out Expansion to China And Taiwan
The announcement wraps up a successful 12-months journey for the brand in Asia
This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences
How AI-led Marketing Is Enabling a Smarter Way to Engage Today's Audiences
AI and the machine-based tools borne from the technology can help cut through the time needed to plan effective engagement strategies