Brands - Page: 10

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Laura Ries

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.

Jeff Lotman

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.

Why Franchising Was Key to Righting the Ship for This Boat Club

With a motivated captain at the helm, a membership boating club has sailed up Entrepreneur's Franchise 500 rankings.

Jason Daley

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.

Lewis Howes

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.

Gilad Bechar

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.

Gilad Bechar

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.

Gilad Bechar

5 Tips for Creating an Appealing and Memorable Brand

Cut through the commercial chatter by creating a strong, personalized voice for your company.

Scott Langdon

All Prime Members Now Have Access to Amazon's Press-to-Buy Dash Buttons

With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.

Laura Entis