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Brands - Page: 10
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
You need to focus on this one thing.
Our branding expert Laura Ries says neither.
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Laura Ries is looking to take your questions on branding, positioning, design and marketing.
With a motivated captain at the helm, a membership boating club has sailed up Entrepreneur's Franchise 500 rankings.
A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Cut through the commercial chatter by creating a strong, personalized voice for your company.
With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.