Brands

News and Trends

Indonesia's IDN Media Bags Series C Investment In a Round Led by EV Growth

The multi-platform media company has worked closely with more than 200 brands to help grow their business by connecting them with millennials and Gen Z

News and Trends

Home-grown Companies Dominate the 2018 List of Most-attractive Brands in India

According to TRA Research's India's Most Attractive Brands 2018, technology and consumer electronics brands dominated the consumer subconscious this year

Entrepreneurs

7 Ways to Overachieve Your Business Goals

The idea is to stretch goals, achieve and celebrate

Technology

How Cloud Telephony Will Benefit SMEs in 2019

Cloud telephony lets you scale your business according to market demand by allowing you to work remotely

Branding

Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail

The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.

Technology

When is the Right Time to go Digital?

The customers are already a part of the internet and it is time for the businesses to join in!

Branding

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand

Franchises

Ways Franchise Brands can Identify The Right Crowdfunding Platform

Online collaboration is an area of exponential growth. Here's how

Franchises

DIVINITI Explains How to Grow Your Franchise Roots the Right Way

If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!

Franchises

This Is How Franchisors Can Generate Brand Equity While Staying Competitive

In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy.

Growth Strategies

6 Ways to Modernise Your Brand While Staying True to Your Legacy

In order to make your brand a success, it is important to know what the customers are looking for and what will work the beat in the Indian market

News and Trends

The E-Commerce Opportunity in Southeast Asia No One is Talking About

The rapid expansion of consumer trust for buying online is providing digitally-native brands with direct-to-consumer business models the opportunity to grow throughout the region

Growth Strategies

Australian Bag Maker Crumpler Rolls Out Expansion to China And Taiwan

The announcement wraps up a successful 12-months journey for the brand in Asia

Technology

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI

For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences

Technology

How AI-led Marketing Is Enabling a Smarter Way to Engage Today's Audiences

AI and the machine-based tools borne from the technology can help cut through the time needed to plan effective engagement strategies