Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic.
Developing a Successful Brand Strategy Should Be Your Top Priority, Here's How to Do It
This is how you create a loyal customer base - comprised of true brand advocates – who will champion your products over and over again
Digital Marketing 101 for Entrepreneurs
A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption
Secret Ingredient for Social Media: The Human Touch
While these might seem like the most natural thing to do, a lot of brands lose sight of these basics and resort to a blatant product-oriented approach
Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building
The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
How to Infuse Empathy in Your Marketing?
The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level
How Can Brand Licensee Business in India Witness Robust Growth?
Brand licensees, who don't endorse the 'Make in India initiative', should have a good supplier from where they could import the product by prioritizing the product quality
What Your Startup Needs to Learn from Digital Transformation
This content discusses a few lessons that your startup business should learn from digital transformation to grow and succeed in the long run
Why Tech-savvy Millennials Should Text Less and Write More
Mental stimulation in the brain occurs when we write as opposed to when we type and hence there has been a radical shift in the nature of exchanging messages in the last few years
Best Practices For Your Brand to Grow
The art of efficiently utilising the resources at hand and yet creating a strong impact
This Singapore-based Startup Has a Not So Ordinary Solution For All Your Gifting Needs
More and more people are recognising the importance of giving the right gift
How to Build a Brand Name for Your Enterprise
For building a brand, a company has to invent the idea and build a rough image from scratch
Five Reasons You Should Optimise Your Business Name
Rather than guess at a business's domain name, people use search engines like Google to find brands.
Make Tech(nology), Not a Fraud!
Brands should adjust the tracking code depending on what model of attribution they use, attribution time is but one of the parameters you have to control
The Community Manager is the New Brand Manager
Consumers are no longer choosing just a product, but the purpose it stands for every community that exists today, be it online or offline, has a purpose that binds its members making them come back to it every now and then