Brands: Page 8

Thought Leaders

Why You Need a Personal Brand to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

Franchise

How You Can Leverage the Power of a Franchise Network

This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.

Growing a Business

5 Overlooked Business Outcomes of PR for Fast-Growing Companies

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.

Thought Leaders

What Conscious, Millennial Consumers Really Want, and How to Give It to Them

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

Growing a Business

How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Marketing

Why Companies Want to Be Known as 'The Brand That Cares'

Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.

Branding

These Are the Most Hated Brands in Every Country in the World (Infographic)

Spoiler: Tesla and Uber made multiple appearances on the list.

Starting a Business

A Tale of Two Friends who found a natural personal care label

This is a story of a personal care brand that was born out of a personal need

Growth Strategies

Three Lessons From Deconstructing The Elon Musk Branding Juggernaut

When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this.

Business News

Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

Branding

10 Ways SEO Is the Secret to Brand-Building

Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.

Thought Leaders

How to Build a Brand for Your Dropshipping Store

Dropshippers can benefit greatly from branding their online stores. Find out how you can stand out from your competitors through this guide.

Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Branding

3 Ways You're Killing Your Brand

You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.

Branding

The Key Metrics in Building a Brand Worth Acquiring

Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.