Brands: Page 9
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.
Why Companies Want to Be Known as 'The Brand That Cares'
Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.
These Are the Most Hated Brands in Every Country in the World (Infographic)
Spoiler: Tesla and Uber made multiple appearances on the list.
A Tale of Two Friends who found a natural personal care label
This is a story of a personal care brand that was born out of a personal need
Three Lessons From Deconstructing The Elon Musk Branding Juggernaut
When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this.
Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
10 Ways SEO Is the Secret to Brand-Building
Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.
How to Build a Brand for Your Dropshipping Store
Dropshippers can benefit greatly from branding their online stores. Find out how you can stand out from your competitors through this guide.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
3 Ways You're Killing Your Brand
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
The Key Metrics in Building a Brand Worth Acquiring
Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.
These Are the 10 Most Valuable Brands In the World
A look at the companies that dominated this past year.
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
This Jewelry Brand Leveraged The Power Of Online During COVID-19 To Scale And Survive
ENGELSINN restructured its strategies, managed to beat the industry's slump, and thrived
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.