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5 Ways GIFs Can Increase Your PR and Marketing Efforts

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.

10 Tips for Combining SEO and Content Marketing

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.

4 Traits Influencers Possess

Though each blogger or influential social media users has a unique way of approaching a sponsored post assignment, there are a few common themes.

5 Social-Media Rules Brand Managers Need to Break

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.

6 Tips for Handling a Failed Pitch

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself

Why PR Firms Shouldn't Be Worried About Native Ads

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.

3 Ways to Use Visuals on Social Media to Grab Users' Attention

With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.

3 Simple Ways to Get More Shares on Facebook

Here are a few tips on how to create more shareable posts and campaigns.

The 8 Personality Types of Publicists

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.

5 Things You Must Do to Survive a PR Disaster

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.

13 Tips to Boost Your LinkedIn Presence

Here are a few ways to make sure your online presence stands out on the the social-media platform.

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.