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The Tricks to Creating the Perfect Social-Media Post (Infographic)

Here are some tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram, and Vine posts.

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.

Create Killer Infographics in 9 Steps

Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.

How to Get Lost Facebook 'Likes' Back

Facebook has cleared out inactive or fraudulent accounts, which means 'like' counts have dropped. Here's how to build yours back up.

4 Reasons Brands Should Use Periscope

Marketing pros in industries where live streaming is gaining traction can't afford to lag behind.

13 Clever and Inspiring Quotes About Writing

The wisdom of these well-known, creative people can help writers who need some inspiration.

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.

3 Tips for Tapping Into the Power of Blogs

How you can pitch or partner your way to success with bloggers.

4 Ideas for Repurposing Your Brand's Content

Make the time you spend creating stories, presentations and videos worth it by finding new ways to share with online audiences.

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.

10 Apps to Make Your Photographs Look So Much Better

Here are the tools you need to take and share a truly stunning shot.

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.