Have a manuscript just waiting to hit the shelves? Delivering the perfect pitch is key to landing the right literary agent and giving your book the best chance for success.
In a bizarrely effective marketing campaign, the cult-favorite writer refused to disclose anything about the short story he was selling and gave away unrelated '90s action figures with changeable arms. His more-than-400,000 Twitter followers ran with the joke, and somehow it all makes perfect sense.