Marketing
How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions
Here's how to craft stories that make buyers choose you over competitors.
B2B Marketing
Marketing
4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn
Using these proven techniques will help you boost revenue and improve marketing results.
Marketing
The Beginner’s Guide to Creating a Successful B2B SEO Campaign
Here's everything you need to know about creating and executing a successful B2B SEO campaign.
By Jason Khoo
Building a Business
5 Untapped Marketing Strategies Only a Select Few Use in B2B
When you're selling to another business, there are more decision-makers involved in the sale — and more room for questions and rejections. Here's how you can stand out from the competition with strategies only some in the industry are utilizing.
By Asim Mughal
Thought Leaders
3 Strategies to Respond to the Changes in the B2B Buying Journey
You still have to resolve pain points to maintain ever-evolving customer relationships.
By Scott Webb
Marketing
Sharing Winning B2B Customer Stories: How to Showcase an Effective Case Study
Case studies can be gamechangers for any B2B marketing strategy. Here's why you should use them and how to conduct a proper one.
Marketing
Top B2B Marketing Strategies for SaaS Businesses
You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
By Thomas Smale
Marketing
How Automation Can Change the Face of Your Martech Stack
As B2B marketing technologies evolve, they become increasingly significant for success.
By Kartik Anand
Marketing
B2B Marketing Strategies for a Post-Pandemic Environment
These strategies will help you get up to speed in a post-pandemic world.
By Kartik Anand
Marketing
The Ultimate B2B Video Marketing Guide for 2021
Marketers shouldn't forget that humans are visual creatures.
By Osama Khabab
Business Operations & Logistics
The 5 Biggest Opportunities for B2B Sales Growth in 2019
Data-backed strategies are likely to have the greatest impact on your success.
By Mike Schultz
Marketing
The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)
Even good ideas need proper execution.
By Gene Marks
Marketing
Research Says This Type of Video Closes More B2B Sales
Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
Marketing
3 Lessons in Creating a Winning B2B Brand Voice
B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
By Shannon Deep
Building a Business
Here’s How to Optimize Your B2B Sales Strategy for Selling to the Hospitality Industry
Who could foresee that a hotel brand would end up selling Simmons mattresses for home use? What's your great sales idea?
By Danny Wong
Marketing
3 Ways to Create More Content (and Views) from Your Blogs
Create a low-maintenance, high-return content strategy by maximizing your content via social, diverse media types and engaging others
Building a Business
The Profile of a Modern B2B Customer and What It Means For You
Today's buyers are busy online. They do their own research, listen to peers and digest content all day long. Take note.
By Danny Wong
Building a Business
5 Ways to Reach Businesses Looking for Your Services But Haven’t Found You Yet
B2B marketing is fundamentally about getting introductions and building relationships.
Online Presence
B2B Marketers, It’s Time to Add Snapchat to Your Repertoire
A strong storytelling strategy will expand your reach.
By Renee Yeager
Marketing
The 4 Biggest Factors Determining Your B2B Site Ranking
Angling for better site ranking can feel like being lost in the wilderness, until you recognize the right landmarks.
By Tony Messer