Baby Boomers

Baby Boomers

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Video Conferences

How Workers Really Feel About Video Conferences (Infographic)

Employees of all ages may not be entirely comfortable on video, but they are more attentive.
difficult employees

5 Scientific Suggestions for Curbing an Employee's Sense of Entitlement

It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Franchises

Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.

With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
Seniors

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Entrepreneurs

Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Infographics

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Customer Service

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Innovation Now

What Millennials Want in a Workplace Really Isn't So Crazy After All

A new study from IBM posits that the generations are more similar that we might think.
Generation Gap

Is the Notion of a 'Good Work Ethic' Generationally Biased?

Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Entrepreneur Mindset

Age and Experience Don't Matter. Mindset Does.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.
Managing Employees

What to Expect From Gen-X and Millennial Employees

An baby boomer's guide to managing younger generations.
Communications

How to Bridge the Communications Gender Gap -- From Both Sides

When differences crop up between newbies and workplace vets, this can lead to a disconnect in the office. Here's how to gracefully resolve them.
Millennials

7 Ways to Bridge the Boomer-Millennial Gap

Managers might encourage more intergenerational cooperation by trying some of these activities.
Baby Boomers

4 Things Older Entrepreneurs Must do to Stay in the Game

Your future is bleak if you can't share your wisdom in a tweet.

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