Baby Boomers

News and Articles About Baby Boomers

Why More Baby Boomers Are Looking to Franchise
Ready To Launch

Why More Baby Boomers Are Looking to Franchise

Twenty-two percent of boomers have less than $100,000 of retirement savings.
David Nilssen
4 Ways Millennials and Baby Boomers Make the Dream Team
Radicals & Visionaries

4 Ways Millennials and Baby Boomers Make the Dream Team

They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Rick Villalpando
There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Older Workers

There Are More Older Americans in the Workforce Than Ever Before, Pew Says

Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
Lydia Belanger
5 Ways to Effectively Market to Baby Boomers
Marketing Bootcamp

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
How Workers Really Feel About Video Conferences (Infographic)
Video Conferences

How Workers Really Feel About Video Conferences (Infographic)

Employees of all ages may not be entirely comfortable on video, but they are more attentive.
Carly Okyle
5 Scientific Suggestions Curbing an Employee's Sense of Entitlement
difficult employees

5 Scientific Suggestions Curbing an Employee's Sense of Entitlement

It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Tasha Eurich
Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.
Franchises

Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.

With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
David Nilssen
4 Tips on Building Tech Products for Boomers
Marketing Bootcamp

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Jon Nielsen
Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring
Radicals & Visionaries

Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Peter Daisyme
Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)
Infographics

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Catherine Clifford
Customer Experience

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Seth Bailey
What Millennials Want in a Workplace Really Isn't So Crazy After All
Millennials

What Millennials Want in a Workplace Really Isn't So Crazy After All

A new study from IBM posits that the generations are more similar that we might think.
Nina Zipkin
Is the Notion of a 'Good Work Ethic' Generationally Biased?
Generation Gap

Is the Notion of a 'Good Work Ethic' Generationally Biased?

Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Paul White
Age and Experience Don't Matter. Mindset Does.
Entrepreneur Mindset

Age and Experience Don't Matter. Mindset Does.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.
Maite Baron