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Baby Boomers
News and Trends
Be Careful, Millennials: Saying 'OK Boomer' Could Get You In Trouble.
Discrimination works both ways.
Gene Marks
|
4 min read
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
Peter Daisyme
|
5 min read
Boomers Embrace Medical Cannabis but Even in Colorado the Stigma Remains
Boomers have never gotten over the fear their parents would find out they smoked pot.
dispensaries.com
|
3 min read
Silver Lining: Mature Cannabis Consumers Are a Fast Growing Market
Baby boomers who haven't smoked pot for decades are now flocking to legal cannabis.
Harris Damashek
|
5 min read
How and Why Entrepreneurs Should Focus on Seniors in 2019
You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.
Jeannette McLennan
|
7 min read
More From This Topic
News and Trends
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials
Micromanagement is a no-no.
Arthur Langer
|
4 min read
Ageism
Ageism Is Hurting Your Tech Company's Hiring More Than You Realize
Don't overlook candidates just because they have a few years of experience.
Kelly Kinnard
|
7 min read
Ecommerce
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Brian Greenberg
|
6 min read
Freelancing
Why Baby Boomers Make the Perfect Freelancers
Older workers have a few qualities that work to their advantage.
Matthew Baker
|
4 min read
Infographics
Will You Work When You're Old? A Look at Employment Ages in the U.S. (Infographic)
Today, working past 65 years old isn't uncommon.
Rose Leadem
|
2 min read
Marketing
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
Syed Balkhi
|
5 min read
Managing Employees
Is Your Generation the Most Valuable at Work?
From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Lydia Belanger
|
4 min read
Office Culture
Have You Heard? Millennials Aren't the Only Ones Out There.
These 3 strategies will help you build a culture for everyone -- not just millennials.
Laurie Cutts
|
6 min read
Seniors
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Ping Jiang
|
5 min read
Millennials
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
They want a job that affords them a life after work. How difficult is that to understand?
Gene Marks
|
5 min read
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