More Posts on Baby Boomers
When It Comes to Work-Life Balance, Do Boomers Have It Better?
There's something to be said for having some money saved up while being able to telecommute.
Be Careful, Millennials: Saying 'OK Boomer' Could Get You In Trouble.
Discrimination works both ways.
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
How and Why Entrepreneurs Should Focus on Seniors in 2019
You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials
Micromanagement is a no-no.
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Will You Work When You're Old? A Look at Employment Ages in the U.S. (Infographic)
Today, working past 65 years old isn't uncommon.
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.