Baby Boomers
Marketing
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
Ecommerce
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
More From This Topic
Office Culture
Have You Heard? Millennials Aren't the Only Ones Out There.
These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Millennials
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
They want a job that affords them a life after work. How difficult is that to understand?
Baby Boomers and Millennials
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Marketing
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Older Entrepreneurs
How Older Entrepreneurs Can Turn Age to Their Advantage
Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Social Media Marketing
Close the Generational Gap with a Smarter Social Content Strategy
When you try to talk to all generations, you talk to none of them.
anti-aging
Why Anti-Aging Products Are the New Startup Frontier
The anti-aging market is flourishing -- and boomers are both its potential investors and customers.
Managing Employees
Why CEOs Should Be Worried About the Generation Gap
For the first time in history, CEOs are having to manage up to five generations within their workforce.
Technology
3 Ways Technology Both Widens and Bridges the Generational Divide at Work
Could your mom explain what you really do at work?
