News and Articles About Baby Boomers
You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Twenty-two percent of boomers have less than $100,000 of retirement savings.
Baby Boomers and Millennials
They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
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© 2017 Entrepreneur Media, Inc.