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Baby Boomers

Silver Lining: Mature Cannabis Consumers Are a Fast Growing Market

Silver Lining: Mature Cannabis Consumers Are a Fast Growing Market

Baby boomers who haven't smoked pot for decades are now flocking to legal cannabis.
Harris Damashek | 5 min read
How and Why Entrepreneurs Should Focus on Seniors in 2019

How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.
Jeannette McLennan | 7 min read
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials

3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials

Micromanagement is a no-no.
Arthur Langer | 4 min read
Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Don't overlook candidates just because they have a few years of experience.
Kelly Kinnard | 7 min read
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Brian Greenberg | 6 min read

More From This Topic

Why Baby Boomers Make the Perfect Freelancers
Freelancing

Why Baby Boomers Make the Perfect Freelancers

Older workers have a few qualities that work to their advantage.
Matthew Baker | 4 min read
Will You Work When You're Old? A Look at Employment Ages in the U.S. (Infographic)
Infographics

Will You Work When You're Old? A Look at Employment Ages in the U.S. (Infographic)

Today, working past 65 years old isn't uncommon.
Rose Leadem | 2 min read
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
Marketing

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

More often than not, they are your ideal customer.
Syed Balkhi | 5 min read
Is Your Generation the Most Valuable at Work?
Managing Employees

Is Your Generation the Most Valuable at Work?

From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Lydia Belanger | 4 min read
Have You Heard? Millennials Aren't the Only Ones Out There.
Ready For Anything

Have You Heard? Millennials Aren't the Only Ones Out There.

These 3 strategies will help you build a culture for everyone -- not just millennials.
Laurie Cutts | 6 min read
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Ping Jiang | 5 min read
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
Ready For Anything

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Gene Marks | 5 min read
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Ready For Anything

5 Ways to Help Your Aging Workforce Embrace Digital Transformation

Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Nick Candito | 6 min read
The Surprising Online Marketing Method Most Consumers Prefer
Marketing

The Surprising Online Marketing Method Most Consumers Prefer

Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Seamas Egan | 5 min read
How Older Entrepreneurs Can Turn Age to Their Advantage
Older Entrepreneurs

How Older Entrepreneurs Can Turn Age to Their Advantage

Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Roger St. Pierre | 6 min read