Baby Boomers

Marketing

3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.

Boomers Embrace Medical Cannabis but Even in Colorado the Stigma Remains

Boomers have never gotten over the fear their parents would find out they smoked pot.

Silver Lining: Mature Cannabis Consumers Are a Fast Growing Market

Baby boomers who haven't smoked pot for decades are now flocking to legal cannabis.

How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.

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Ageism

Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Don't overlook candidates just because they have a few years of experience.
Ecommerce

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Freelancing

Why Baby Boomers Make the Perfect Freelancers

Older workers have a few qualities that work to their advantage.
Marketing

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

More often than not, they are your ideal customer.
Managing Employees

Is Your Generation the Most Valuable at Work?

From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Office Culture

Have You Heard? Millennials Aren't the Only Ones Out There.

These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Baby Boomers and Millennials

5 Ways to Help Your Aging Workforce Embrace Digital Transformation

Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.