Baby Boomers
News and Articles About Baby Boomers
Ready To Launch ![David Nilssen]()
Why More Baby Boomers Are Looking to Franchise
Twenty-two percent of boomers have less than $100,000 of retirement savings.
Baby Boomers and Millennials ![Rick Villalpando]()
4 Ways Millennials and Baby Boomers Make the Dream Team
They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Older Workers ![Lydia Belanger]()
There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
Marketing Bootcamp
5 Ways to Effectively Market to Baby Boomers
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Video Conferences ![Carly Okyle]()
How Workers Really Feel About Video Conferences (Infographic)
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
difficult employees ![Tasha Eurich]()
5 Scientific Suggestions Curbing an Employee's Sense of Entitlement
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Franchises ![David Nilssen]()
Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.
With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
Marketing Bootcamp ![Jon Nielsen]()
4 Tips on Building Tech Products for Boomers
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Entrepreneurs ![Peter Daisyme]()
Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring
Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Infographics ![Catherine Clifford]()
Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)
Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Customer Service ![Seth Bailey]()
5 Ways to Improve Customer Service for Seniors
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Make More Happen ![Nina Zipkin]()
What Millennials Want in a Workplace Really Isn't So Crazy After All
A new study from IBM posits that the generations are more similar that we might think.
Generation Gap ![Paul White]()
Is the Notion of a 'Good Work Ethic' Generationally Biased?
Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Entrepreneur Mindset ![Maite Baron]()
Age and Experience Don't Matter. Mindset Does.
With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.
