Baby Boomers
News and Trends
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials
Micromanagement is a no-no.
More From This Topic
Marketing
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
Managing Employees
Is Your Generation the Most Valuable at Work?
From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Office Culture
Have You Heard? Millennials Aren't the Only Ones Out There.
These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Millennials
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
They want a job that affords them a life after work. How difficult is that to understand?
Baby Boomers and Millennials
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Marketing
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Older Entrepreneurs
How Older Entrepreneurs Can Turn Age to Their Advantage
Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Social Media Marketing
Close the Generational Gap with a Smarter Social Content Strategy
When you try to talk to all generations, you talk to none of them.
anti-aging
Why Anti-Aging Products Are the New Startup Frontier
The anti-aging market is flourishing -- and boomers are both its potential investors and customers.
