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Baby Boomers

Silver Lining: Mature Cannabis Consumers Are a Fast Growing Market

Baby boomers who haven't smoked pot for decades are now flocking to legal cannabis.

How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.

Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Don't overlook candidates just because they have a few years of experience.

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability.

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Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
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This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
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5 Ways to Help Your Aging Workforce Embrace Digital Transformation

Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Marketing

The Surprising Online Marketing Method Most Consumers Prefer

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Older Entrepreneurs

How Older Entrepreneurs Can Turn Age to Their Advantage

Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.