News and Articles About Baby Boomers
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Ready To Launch
Twenty-two percent of boomers have less than $100,000 of retirement savings.
Baby Boomers and Millennials
They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Make More Happen
A new study from IBM posits that the generations are more similar that we might think.
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© 2016 Entrepreneur Media, Inc.