Baby Boomers
Marketing
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
Freelancing
Why Baby Boomers Make the Perfect Freelancers
Older workers have a few qualities that work to their advantage.
More From This Topic
Seniors
Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs
Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Millennials
This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees
They want a job that affords them a life after work. How difficult is that to understand?
Baby Boomers and Millennials
5 Ways to Help Your Aging Workforce Embrace Digital Transformation
Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Marketing
The Surprising Online Marketing Method Most Consumers Prefer
Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Older Entrepreneurs
How Older Entrepreneurs Can Turn Age to Their Advantage
Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Social Media Marketing
Close the Generational Gap with a Smarter Social Content Strategy
When you try to talk to all generations, you talk to none of them.
anti-aging
Why Anti-Aging Products Are the New Startup Frontier
The anti-aging market is flourishing -- and boomers are both its potential investors and customers.
Managing Employees
Why CEOs Should Be Worried About the Generation Gap
For the first time in history, CEOs are having to manage up to five generations within their workforce.
Technology
3 Ways Technology Both Widens and Bridges the Generational Divide at Work
Could your mom explain what you really do at work?
Influencer Marketing
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
You may be surprised at how digitally savvy boomers and Gen-Xers really are.
