Baby Boomers

Communication Strategies

How to Improve Communication Between Generations in the Workplace

Here are five strategies to enhance the efficiency, clarity and quality of communication between generations at work.

Older Workers Must Be Proactive About Their Future

Rather than simply keep your head above water, take steps right now to build economic resiliency.

When It Comes to Work-Life Balance, Do Boomers Have It Better?

There's something to be said for having some money saved up while being able to telecommute.

3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.

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Ageism

Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Don't overlook candidates just because they have a few years of experience.
Ecommerce

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Freelancing

Why Baby Boomers Make the Perfect Freelancers

Older workers have a few qualities that work to their advantage.
Marketing

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

More often than not, they are your ideal customer.
Managing Employees

Is Your Generation the Most Valuable at Work?

From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Office Culture

Have You Heard? Millennials Aren't the Only Ones Out There.

These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.