Baby Boomers

Older Entrepreneurs

How Older Entrepreneurs Can Turn Age to Their Advantage

Nearly a quarter of new entrepreneurs are boomers aged 55 to 64. They have experience, financial stability and extensive networks.
Social Media Marketing

Close the Generational Gap with a Smarter Social Content Strategy

When you try to talk to all generations, you talk to none of them.
anti-aging

Why Anti-Aging Products Are the New Startup Frontier

The anti-aging market is flourishing -- and boomers are both its potential investors and customers.
Managing Employees

Why CEOs Should Be Worried About the Generation Gap

For the first time in history, CEOs are having to manage up to five generations within their workforce.
Technology

3 Ways Technology Both Widens and Bridges the Generational Divide at Work

Could your mom explain what you really do at work?
Influencer Marketing

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Generation Gap

4 Ways Businesses Can Bridge the New Generation Gap

Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Baby Boomers

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Entrepreneurs

This New Crop of Entrepreneurs May Surprise You

Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Franchises

Why More Baby Boomers Are Looking to Franchise

Twenty-two percent of boomers have less than $100,000 of retirement savings.
Baby Boomers and Millennials

4 Ways Millennials and Baby Boomers Make the Dream Team

They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Older Workers

There Are More Older Americans in the Workforce Than Ever Before, Pew Says

Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
Baby Boomers

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Video Conferences

How Workers Really Feel About Video Conferences (Infographic)

Employees of all ages may not be entirely comfortable on video, but they are more attentive.

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