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Baby Boomers

Generation Gap

4 Ways Businesses Can Bridge the New Generation Gap

Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Baby Boomers

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Entrepreneurs

This New Crop of Entrepreneurs May Surprise You

Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Franchises

Why More Baby Boomers Are Looking to Franchise

Twenty-two percent of boomers have less than $100,000 of retirement savings.
Baby Boomers and Millennials

4 Ways Millennials and Baby Boomers Make the Dream Team

They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
Older Workers

There Are More Older Americans in the Workforce Than Ever Before, Pew Says

Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
Baby Boomers

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Video Conferences

How Workers Really Feel About Video Conferences (Infographic)

Employees of all ages may not be entirely comfortable on video, but they are more attentive.
difficult employees

5 Scientific Suggestions for Curbing an Employee's Sense of Entitlement

It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Franchises

Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.

With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
Seniors

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology address...
Entrepreneurs

Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Infographics

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Customer Service

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.