Behind the Brand

talent recruitment

Your Company Might Offer High Salaries, But Does It Have Soul?

Humanize your approach to talent acquisition or risk becoming every candidate's last choice.

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.

More From This Topic

Emotional Intelligence

Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders

The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Branding

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
Holiday Marketing

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Personal Branding

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Behind the Brand

Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'

How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.