Behind the Brand
More Posts on Behind the Brand
5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders
The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
The Smarter Way to Humanize Your Company's Use of Twitter
It's the people behind the logo who make the brand truly memorable.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
You will never sell yourself more persuasively than your enthused customers can.
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
You Need a Strategy for Branding Yourself Online as a Thought Leader
Adroit use of social media is essential for highlighting your industry knowledge.
Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'
How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.