Behind the Brand

News and Articles About Behind the Brand

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
Make More Happen

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott
The Holiday Marketing Campaign Hall of Fame (Infographic)
Make More Happen

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Tracey Wallace
You Need a Strategy for Branding Yourself Online as a Thought Leader
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You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Dipti Parmar
Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'
Behind the Brand

Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'

How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.
Brent Messenger
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
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7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
Branding Lessons From the Presidential Conventions
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Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness
Entrepreneur Network

Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness

On this episode of 'Behind the Brand,' Russell Simmons talks about being present, life and entrepreneurship.
Bryan Elliott
The #1 Secret to Building Your Perfect Personal Brand
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The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
Your Brand Is About the Feels
Make More Happen

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
10 Ways to Wash Corporate Stink Off Your Cool Brand
Marketing Bootcamp

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
Where Your Marketing Team Must Focus to Build an Enduring Brand
Marketing Bootcamp

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Brander Beware: 5 Pitfalls That Will Limit Your Startup
Ready To Launch

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Carolina Rogoll
Enchant Customers With the Story Behind Your Brand
Marketing Bootcamp

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
10 Guiding Principles for Growing a Startup Into a Business That Will Last
Ready To Launch

10 Guiding Principles for Growing a Startup Into a Business That Will Last

Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
Anthony Scaramucci