Behind the Brand

Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase

Aditya Loomba

Four Vital Baby Steps to Starting & Building a Brand

Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently

Ritu Ajbani

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.

Pete Canalichio

Riding The Wave (Of Success): Philip Stein President Will Stein

The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein

Tamara Pupic

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Jeff Rojas

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.

Maria Ross

Marketers and Agencies Should be Unified and Not Siloed

The examination which we as marketing professionals should conduct is - 'What is the consumer insight?

Ashish Limaye

Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders

The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.

How to Build a Brand That Matters

You need to focus on feedback to make certain changes and modify your marketing campaigns.

Ashwin Suresh

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.

Anna Redmond

Learn #10 Steps for a Better Brand Journey

The journey from missing to memorable for persons is similar to the journey of brand building in case of products.

Harsh Pamnani