Behind the Brand

News and Articles About Behind the Brand

How Millennials Signal Personal Identity Through Brand Preference
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Anna Redmond
The Smarter Way to Humanize Your Company's Use of Twitter
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Jacob Warwick
The 10 Biggest Mistakes in Personal Branding
Make More Happen

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Ryan Erskine
5 Rules of Branding That Will Make You A Sought-After Superstar
Make More Happen

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
Make More Happen

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott
The Holiday Marketing Campaign Hall of Fame (Infographic)
Make More Happen

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Tracey Wallace
You Need a Strategy for Branding Yourself Online as a Thought Leader
Make More Happen

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Dipti Parmar
Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'
Behind the Brand

Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'

How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.
Brent Messenger
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Make More Happen

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
Branding Lessons From the Presidential Conventions
Make More Happen

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness
Entrepreneur Network

Russell Simmons Talks Drug Dealing, Entrepreneurship and the Key to Happiness

On this episode of 'Behind the Brand,' Russell Simmons talks about being present, life and entrepreneurship.
Bryan Elliott
The #1 Secret to Building Your Perfect Personal Brand
Make More Happen

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
Your Brand Is About the Feels
Make More Happen

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
10 Ways to Wash Corporate Stink Off Your Cool Brand
Make More Happen

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
OK

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