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Behind the Brand
More Posts on Behind the Brand
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
You will never sell yourself more persuasively than your enthused customers can.
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Adroit use of social media is essential for highlighting your industry knowledge.
How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.