Behind the Brand

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Jeff Rojas

· 6 min read

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.

Maria Ross

· 9 min read

Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders

The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.

Anna Redmond

· 8 min read

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.

Jacob Warwick

· 7 min read

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.

Ryan Erskine

· 10 min read

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Han-Gwon Lung

· 6 min read

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.

John Boitnott

· 4 min read

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.

Tracey Wallace

· 2 min read

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.

Dipti Parmar

· 5 min read

Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'

How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.

Brent Messenger

· 6 min read

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.

Aaron Agius

· 4 min read