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Behind the Brand
The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
The examination which we as marketing professionals should conduct is - 'What is the consumer insight?
The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.