Behind the Brand

Branding

How an Outdated Brand Story Can Plateau Your Business

Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.

Growing a Business

We Set The Temperature, We Don't Adjust To It

Anticipating diverse customer needs takes thought, intention and mindfulness and it's not something that comes without work.

Thought Leaders

Female Business Owners Share Successes, Challenges, and Advice for Entrepreneurs

Hear directly from women entrepreneurs who have found success - they share advice, challenges, insights and what they wish they knew when they started out.

Growth Strategies

Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase

Growth Strategies

Four Vital Baby Steps to Starting & Building a Brand

Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently

Marketing

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Marketing

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.

Marketing

Riding The Wave (Of Success): Philip Stein President Will Stein

The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Marketing

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.

Technology

Marketers and Agencies Should be Unified and Not Siloed

The examination which we as marketing professionals should conduct is - 'What is the consumer insight?

Business News

Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders

The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.

Growth Strategies

How to Build a Brand That Matters

You need to focus on feedback to make certain changes and modify your marketing campaigns.

Marketing

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.

Growth Strategies

Learn #10 Steps for a Better Brand Journey

The journey from missing to memorable for persons is similar to the journey of brand building in case of products.