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Behind the Brand

Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Emotions

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
Branding

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Branding

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Starting a Business

10 Guiding Principles for Growing a Startup Into a Business That Will Last

Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
Branding

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Lyft

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Behind the Brand

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Branding

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.