Behind the Brand

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Marketing Bootcamp

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Catherine Clifford
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
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Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Marketing Bootcamp

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
For the Brand to Thrive, the Leader Must Be the Brand
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For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly