Behind the Brand

Take It From The Pros

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Take It From The Pros

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Take It From The Pros

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Starting a Business

10 Guiding Principles for Growing a Startup Into a Business That Will Last

Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
Take It From The Pros

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Take It From The Pros

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Take It From The Pros

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Take It From The Pros

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue