Brands leading with purpose will yield stronger reputations, brand affinity and bottom-line results.
Las marcas que lideran con un propósito generarán una reputación más sólida, afinidad con la marca y resultados finales.
Be prepared for the switch to take up a lot of your time and energy.
Benefit corporations aspire to use the power of markets to solve social and environmental problems.
It's possible, but you'll need to form the right purpose-driven business.
Co-founder and CEO Yancey Strickler can pinpoint, to the day, exactly when things blew up for the company.
Consider these five factors if you're interested in reincorporating to help social and environmental causes while maintaining your bottom line.
Yancey Strickler explains why the for-profit model works for his mission-driven crowdfunding platform.
By incorporating as a benefit corporation, entrepreneurs can protect their mission by elevating their company's core social and environmental values to the status of law.
What if companies benefited employees, customers and communities alike and made shareholders better off?
From environmental degradation to societal upheaval, our world is continually challenging businesses to innovate. Knowing how to overcome these obstacles will determine if you succeed or fail as an entrepreneur.